Teaching People How to Compound Interest with a Book featuring Jordan Mederich

Jordan “Jordo” Mederich is the founder of one of the fastest growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers online, DropFunnels is the world’s first and only tech-free platform to easily build your entire website, blog, sales funnels, SEO-powered blog, courses, and more. Built on the world’s most powerful and fast infrastructure, WordPress.

 

Jordan is passionate about innovative and disruptive advertising tools and strategies, building company cultures, and investing and innovating on the future of marketing. Heal ways brings humor, insight, and tremendous value to every interview and speaking opportunity.

 

Listen to this informative Publish. Promote. Profit. episode with Jordan Mederich about teaching people how to compound interest.

 

Here are some of the beneficial topics covered on this week’s show:

• How DropFunnels made it possible for sales funnels to rank on Google.
• How DropFunnels works seamlessly with WordPress and cuts out pesky steps.
• How it’s possible to build a legitimate business and not give up your family life.
• Why it’s important to build multi-generational wealth and have your kids carry on your legacy.
• How entrepreneurs need to make decisions that align with their beliefs and lives.

 

Connect with Jordan:

 

Links Mentioned:
dropfunnels.com

Guest Contact Info:
Twitter

Instagram
@dropfunnels

Facebook
facebook.com/dropfunnels

LinkedIn
linkedin.com/in/jordanmederich

Rob Kosberg:

Hey, welcome everybody. Rob Kosberg here with another episode of the Publish, Promote, Profit Podcast. I have a great guest with me today. I think you’re going to really enjoy speaking to him in just a few minutes. We’ve already covered everything from generational wealth and the cool productivity to his newest, DropFunnels, which we’re going to talk a little bit about today. I have Jordan Mederich with me today. Jordan is an investor, he had three exits. I’d like to learn a little bit more about that as well. You prefer to be called Jordo. I like that. You’re writing a new book which is in the process of being Google Doced. We’ll speak a little bit about that, as well as the fact that you’re a great content creator. You’ve done your award-winning filmmaking with films on Netflix, ABC, NBC, and CBS. That is very intriguing and compelling. You also talk about “the three and ten rule” to scale, and I’m interested in hearing about that. Without further ado, thank you Jordan for being on the podcast with me today.

Jordan Mederich:

My pleasure. I’ve seen your stuff for years now and I’ve always looked up to it. I appreciate you having me on. I’m excited.

Rob Kosberg:

Well, thank you. That is very kind of you. We spoke for a few minutes beforehand and I loved your attitude right out of the gate. I’ve been a beta user of ClickFunnels for a long, long time, and as a friend of Russell, I have watched him do amazing things with that, and yet right out of the gate, you said, “Hey, look, we’re really not competitors to a lot of these guys,” and you have full respect for them. I love to hear entrepreneurs thinking more abundantly rather than always being in competition with one another and dragging each other down. You do say something about DropFunnels that I think is very interesting, and that is that it’s the “no-tech funnel builder.” I wonder if you could elaborate a little bit on that, and also, why you have entered this space because it has gotten a little bit crowded.

Jordan Mederich:

It is the reddest of red oceans. From the outside, people see competitors as butting heads all the time, and in most cases, especially ours, it’s nothing but respect. I was a very staunch ClickFunnels user for a long time and I’ve used Kartra, but where DropFunnels came from was, I realized that there was a gap in the space that nobody was serving. Back in the day we were building WordPress sites, and WordPress powers 34% of the internet. It is very powerful, fast, scalable, and it solves eighty to ninety percent of the indexing issues that Google will face by default. You’re two to three times more likely to get ranked content on WordPress than anywhere else. Then, ClickFunnels came around and revolutionized the space. Russell is a genius marketer and has really changed the marketing space in general. They came up with the psychology, but for me, whose kind of a tech nerd, I found that page load times were an issue, the domain structure was a little bit of an issue. At the time, six years ago, it was years ahead and now that technology has caught up today, it’s critical that you have domain reputation. It’s critical that you have fast pages under three seconds, and that you are ranking in Google so that you can actually get free lead sales. Who wouldn’t want that? I realized we were always building on WordPress, but it’s technical. You have to have servers, and updates, and plugins, and tech, and good luck. It is hard. There are all these funnel builders out there that have the psychology, but not the tech. I said, “Why don’t I just bring these two things together?” That’s how DropFunnels was born.

We launched it to 50 beta users in January 28th of 2020, right before the COVID hit. We grew by 10.4X last year. We’ll probably triple this year, and probably triple the next year based on our projections. We’re very specifically focusing on the type of entrepreneur who’s more long-term. It’s great to get a concept up quickly, but what a lot of top marketers will do is, they’ll get the concept up, split, test it to make sure the design converts, then immediately move it into a custom coded platform or WordPress. We can eliminate that step so that you can put your authority site, your blog, all of your sales funnels, and your courses into one infrastructure and it’s half the cost of, pretty much, all the other guys. Now your sales funnels, for the first time ever, can rank in Google. Imagine if your sales funnel comes up in Google on the first page.

Rob Kosberg:

I would like that.

Jordan Mederich:

We all would. It’s finally possible but without having to deal with the old school, hard tech or technicians, and having programmers. To grow over time is the beauty of SEO. The more time you stay on a domain, the higher it can rank. You feed it with content and we just see businesses start to explode. They’re like, “Where are these buyers coming from? I can’t even track it.” Well, it’s because you’re not tracking Google, they’re coming in for free. It’s organic traffic. We’re really excited to see how technology advances and how we can stay on top of it.

Rob Kosberg:

I Love that. There’s an element of something like WordPress to it, right? I’ve noticed the same thing. It was certainly very intuitive of Russell to tackle this problem early on because we want to test new things and we want to try new funnels out. It was so expensive to continue to have developers build all these things out on something that may never really work or convert for you. ClickFunnels came along, which really solved that problem, but things like load times and SEO are things that, those of us that have longstanding businesses, are interested in. Could you talk a little bit about this whole, “no tech” part if you will? What do you mean by that first of all?

Jordan Mederich:

Yes. Generally speaking, if you’re going to use a ClickFunnels style builder, there’s also no tech there, but in that sense it’s hard-coded onto an infrastructure called Ruby on Rails. That’s a tech infrastructure that a lot of systems are built on top of, but the world’s fastest and best, and the most popular, objectively, is WordPressbased infrastructure. Because it is open source, it’s very scalable, it’s very customizable. You can never outgrow it. With that, you can add anything you can imagine into it. Also though, with that, when you go the WordPress route and you want fast pages and all that customization, and you want to make it anything that you can imagine, it’s going to require technicians and servers, and you’ve got to find a good host; you can’t just go find a cheap host and hope that it’s going to work well, and you better know code in order to do that. Every time you update your servers, or you update your plugins, things crash and break. Anyone listening to this that has been on a WordPress site, or that has a blog, has been through that and they are shaking their head. I’ve eliminated all of that. We have a very robust WordPress based infrastructure where you come in and it just works right away. You don’t do plugins. You don’t add anything to it. You can add your auto responder, or things that you might need, but everything is just completely built in. In thirty seconds, you’re up and running. With the tech platform, everything’s completely drag and drop. Now that you’re on WordPress and without the tech, you can get moving very quickly and really start to grow. It’s almost like a house built on rock versus a house built on sand. You want the rock, but the rock takes a lot of drilling and it’s very expensive. We’re just going to build the house for you, so now you’re much more stable.

Rob Kosberg:

Maybe we can broaden that for just a second. You have three exits, are you a tech entrepreneur? Is that why you took this on? I’ve seen all of these problems and I don’t want to mess with any of it.

Jordan Mederich:

You are the exact reason why DropFunnels exists. It is that perspective. I am the least qualified person to own a tech company. I don’t come from a technical background. I have developed some other software, but really just to solve my own problem. I think that’s what entrepreneurs do. I love the phrase that says, “The entrepreneurs change the world and the government regulates it.” I think the entrepreneurs really can change the world. We can make anything we can imagine. We go to the future and we say, “I want that version of the world to exist,” and then we bring it back to the present and start to make it a reality. For me, it was about solving my own problems. I was always building on WordPress and I was like, “Man, I just want to launch, any time I want, a new business in a day. Can I launch a business in a day?” So, what used to take me six months, I can now have up and running, literally, in a day. It was solving my own problem to get sales funnels up quickly, to get infrastructures up quickly, to get real domain mapping so that you can rank, and so that you can have domain authority, and web of trust scores. Your Facebook ads, actually, tend to drop. Your CPMs will drop almost immediately, usually thirty to forty percent, because it is a real domain. It is insane.

That’s the first thing that people see, but it’s all these things. It’s not like you break your arm and a cast is the one solution. It is all the small hinges that swing big doors. Each one of these things, depending on what matters to you, and you get all of it, but depending on what matters to you, allows you to focus on where you really want to focus. If you really want a lot of organic traffic, you focus on SEO. If you’re running a lot of paid advertising, that’s great; your CPMs are going to drop by being optimized with fast pages, much more robust domain architecture, and generally cleaner code. Code really matters. So, to answer your question, no, I’m only technical enough to be dangerous, but I’m not a developer. I realized that this is what I wanted, and I decided to go do it, and figured we would build our parachute on the way down.

Rob Kosberg:

I love it. From our few moments of conversation, and it doesn’t mean you didn’t have a technical background, but it seemed as though you looked at things in a very entrepreneurial way and asked how things could be better. You talked about things like generational wealth, and you talked about productivity. These are very self-improving, and entrepreneurial ideas. Talk to me a little bit, if you could, about The Secret Seven, because that kind of intrigued me. That is what you’re writing your book about. You’re not writing to funnel-builders, you’re writing to people that want to improve themselves. What is the secret seven in general?

Jordan Mederich:

Great question. You’re the first person to ever ask about this, and the first for me to tell publicly. No one has ever heard that I am working on this. What I’ve found is that my business and my family life are so intertwined. I did start and exit three companies, and each one of those exits was an example. It sounds sexy and delicious to exit, get some cash, and to move onto the next thing, but it was really an escape for me. I think the hustle culture, and the flex culture, teaches us that we need to work sixteen hour days, that you need to hustle higher, that you need to hit these benchmarks, that you need to compare yourself to other people and get yourself a Lambo, and at the end of the day, people will buy your course. It’s so outside the alignment of my soul and my vision. You can build a legitimate business and not give up your family, and not give up your health, and be in alignment, and be authentic to who you want to be, without being a scam-artist, or cheesy, or weird. I’ve done the icky thing before. We’re all growing, we’re all improving, and I think that all of us start in a spot where we think, “That is what I have to do to be successful. Maybe I’ll be that person for a bit,” and then you realize it’s really gross, and I think the people who suffer most are our families.

I started diving deep into the productivity practices of some of the wealthiest cultures in history. There’s a lot of examples of really wealthy cultures, but what struck me as interesting is that, specifically in the Hebrew culture and in Eastern viewpoints, there’s a completely different view on what productivity means and how we should build multi-generational wealth. How do we pass along to our families what really matters, and how do we work less and gain more? I’ve been wrapping my mind around this, re-training my brain. It’s not, “Hey, I’m going to go to high school and go to college, get the job flight, jump out of the nest, go do my own thing; and then my kids do the same thing, and then their kids do the same thing.” It’s the equivalent to starting a stock portfolio and then selling it all and starting over in your lifetime instead of compounding that wealth. That’s lunacy. That’s dumb. Why would you do that? We’re doing the same thing with our own businesses, and with our lifestyles. The Eastern viewpoint, on the other hand, is very much about building multi-generational wealth. They hone in and focus on their kids to carry on the legacy. In Hebrew cultures that’s very critical for them. The Rothschilds, and Jeff Bezos, and Mark Zuckerberg; they’re all from that lineage.

Just like DropFunnels has the backbone of WordPress, the Eastern viewpoints have a very strong backbone of building wealth over time as opposed to flash-pan results. They focus heavily on family and on what matters and honoring those who came before. I mean, I can’t even name my great-great-grandfather. That’s a Western viewpoint. It’s a broken mindset, whereas Eastern cultures honor them, and they know what they started. Parents stay with the kids when they become of old age, and then their kids take care of them. It’s this completely separate view, and the wealth and the results of that is just huge. Your family grows.

Long story short, I’ve been writing this book called The Secret Seven, which is based on this productivity of, effectively, sevens. It’s the concept, and you can read it in scripture as well, that there’s this recurring model of working for six and resting the seventh. I started practicing this and I found that it was actually working. I had a rapidly growing company and a family with a four-week-old baby, and we were clearly busy. I was wondering how on earth I was supposed to balance that. So, instead of slamming work and hoping that there was time in the evening, I began only working for the sixes. I work the sixes and rest the seventh. For six hours a day, six days a week, I work, and then there’s time for family after that. I work six weeks and then I take a seventh week off for a vision week and realign around that. It’s a model of only ever having six hours of things to do. It’s four sprints of ninety minutes each. It aligns with the Pomodoro technique, if people are familiar with that. You find these consistencies that define the rules for your life, and around two or three o’clock in the afternoon, I just go play with my kids for the rest of the day. It’s a decision that anyone can make. We have to break our mindset that the flex and hustle culture, the Western viewpoint, is the way to go. We have to, instead, wrap our minds around rules such as when you can contact me, and when you cannot. It’s about what matters to us and realigning our values. That’s what I think is most important.

Rob Kosberg:

Well, I love it. You have to finish the book because it’s a big idea. That will catch on. What you’re sharing is a really different and unique way to communicate the importance of having a whole life and having value. We talk about various things on this podcast, but oftentimes we find our way around to life, and what having a real rich and wealthy life is about. I’m not a kid, my kids are out of the house. I’m an older guy for the internet marketing world, and often I buy everything, and often I’m purchasing something, or I’m on a strategy session call and I have to let them know right up front that I’m not looking to scale to a $100,000,000 a year. I don’t need any of that stuff. I live on the water. I have my motorcycle and exotic car. I’ve been married for 30 years. My life is rich. I want to keep my life rich and it’s not going to get richer by me working harder and scaling my business. I have to let people know right away that I’m not interested in the “flex stuff,” as you put it. I think that’s a really big idea that you have, and I congratulate you for looking at it in a different way. I liked that whole six thing, although I don’t think I want to work six days a week.

Jordan Mederich:

When you dive into it, it’s really like the sixth day is more like house chores and that kind of stuff. I’m working on honing it in to be fairly universal so that anyone can do it. Some people might be in one business, six days a week, and that’s actually less than what they’re normally doing so that can help them there, but for other people who only work three days a week, there are other things you can do with the rest of the days. One day may be a give-back day, or one may be a house day. It’s a concept of production based on sowing and reaping. Cool. The most critical aspect, is not so much about working six days, but about having an intentional, and contained rest day where there is literally no contact with clients or anyone on your team, where your computer is off, and you are literally there to refresh and feed your soul for that day. That’s the most critical thing; that one day to rest, and you just find what works best for you.

Rob Kosberg:

I love it. Well, you’re clearly a spiritual person because you’ve mentioned the scriptures a number of different times, and obviously this entire idea comes from having a day of rest; having a Sabbath. I think we see threads like that through the scriptures. What is your background when it comes to your spiritual beliefs and convictions, and has that changed as you’ve grown and looked at some of these things in your life?

Jordan Mederich:

You might be one of the best interviewers. These are such good questions. I love talking about this stuff. We don’t need to talk about Facebook pixels every single time. We can talk about things that matter. I appreciate you asking that. Generally, I never project or portray that anyone has to believe any specific thing. My dad is a pastor currently, and with that, I think I learned a lot of family values, but I think every person needs to make decisions for themselves and decide what’s in alignment with themselves. I think that, just like the entrepreneurial journey, your spiritual journey never ends either. You don’t really arrive. For me, I wouldn’t consider myself religious at all. I’m not religious in that kind of sense where it’s almost Pharisaical. I just have a relationship with Jesus and what I believe, but I’m always building a relationship with him, and with something bigger than myself. Even if people decide not to subscribe to any type of spiritual belief or religious texts, or anything like that historically, you frankly are going to struggle, and potentially fail if you don’t think bigger than yourself. So many people are spiritually starving. They’re miserable. They’re so unhappy. In the same way, when people say, “Hey, we’re going to help you get to XYZ goal,” I don’t need that. I don’t want more. Money’s going to come and go. Entrepreneurs know how to print money. What I want is my time and I want my balance. I want to feel like I’m making a mark on the world. The money is like a tool. It’s like, they handed you a bag of hammers and they say, “Hey, I’m going to give you more hammers!” Great, what are you going to do with more hammers? I don’t know.

I think that everyone has to make their own choice as to how you feed your spirit because it’s very much a part of our DNA and who we are as human beings. When you do that, and you think bigger in whatever you decide to believe, you start to see that what you do starts to matter more, and it impacts people greater, and your business actually does grow faster and with a lot more fun than the alternative. That’s for me. I hope that answers the question, at least, moderately.

Rob Kosberg:

Yes, it does. The other half of that is, you grew up with a spiritual foundation with your dad being a pastor, but how has it changed or morphed, or how has it not changed? You shared about your exits, and that it’s oftentimes sexy from the outside looking in, but from the inside looking out it could be an escape. I imagine with various escapes, with various elements, with ups and downs in business; some of your convictions maybe have grown or even shrunk regarding your spiritual world. The question may not be phrased in the right way. I just want to know what the journey is and what has changed applying all of this to your entrepreneurial life.

Jordan Mederich:

I’m actually deep into this right now and that is probably why this is all coming to the surface. I find that, as I’ve mentioned, alignment is so critical; defining what life you want. If you don’t do it, you’re going to one day wake up with a life that you hate. I think the version for most people is very, very, reactive. When something happens to someone, they ask themselves how they respond, and train themselves to respond to that Like this thing happens to me, how do I respond? So we can train ourselves how to respond to it, versus proactively making plans and rules for our life regarding what we want to do and why we are even in business, why we even want money, what it is going to do for us, and what we are going to do to impact the world? I think one of the most impactful things for me, is the concept of giving. I love the adage, “You can’t earn more with your hands closed. You can only accept more with your hands open.”

We’ve grown to a team of 20 people all over the world, and it’s blown my mind and is not without its problems and challenges. It has made me have to up-level myself. That’s why about eighty-two percent of lottery winners, when they hit it big, are broke within two years, or in more debt than before. It is because they aren’t the person who has the ability to have that. So, we have this multi-pronged approach about our finances or family, or maybe our spiritual life and our time, and all these things are starting to grow in their own way. It’s its own branch of the tree. Where the focus goes, the growth flows. If you’re going to focus on a lot on money, the money’s going to go up, but you could be completely sacrificing your family time or your spiritual life. Conversely, if you focus entirely on family and you take three months off, your business could tremendously suffer.

I don’t pretend to have all the answers; I don’t. I have to give the disclaimer that I’m not a financial advisor, I’m not a life coach. It’s a perpetual journey of finding what matters to you and trying to pursue that. I would really encourage everyone to think bigger and more holistically. It’s really easy to fall into the trap of just wanting more money because it will solve so much, and then you get it and realize it does nothing for you. It’s fun to buy toys, toys are fun. Cool things are cool. I hit a benchmark and treated myself to a Tesla Axen, the sexiest car. It is so fun and fast, but it doesn’t make me any different. It’s fun while you’re here, but you can’t take it with you. Stuff will come and go.

If we open up our visions about how entrepreneurs can impact the world, we will impact it more. Look at Elon Musk, a perfect example of how you can radically create an impossible vision and make it inevitable. He is going to put someone on Mars. It’s guaranteed. The government is not going to do it. It’s incredible. Electric cars everywhere. He even said himself, “I don’t even know if this is going to work.” He thought it would fail and look at him now just absolutely taking the world by storm. We need to give ourselves permission to think that big, to dream the impossible, to look into the future and bring it to the present. That’s everything I’m doing. Even diving into a crazy red ocean of mass competitors, I think of my vision for how things can be better and how I can serve people at a higher level, and I think I can out-serve the competition. I think I can beat the competition, not by pricing or certain features, but by out-serving them and I know that. I can out support them. It’s all friendly competition, but I know I can do better and I think people always want better. We create that version, and eventually you realize that you can create anything you want and define what the future looks like. I think it’s powerful.

Rob Kosberg:

I Love that. It’s a great idea, the idea of out-serving your competition. That could be a great book title, by the way. Let’s change gears for just a moment. Why movies? Was that a passion of yours growing up? Did you just say, “Okay, I really feel like I have this story that needs to be told?”  You did very, very well with it. I don’t know if it’s a path that your continuing down and if you’re still creating, but why did you do that? What was the benefit for you in doing that?

Jordan Mederich:

Even before I was a marketer, I was a filmmaker and was making commercials. I worked at a local TV station in Branson, Missouri, and went to college for some of those things as well. I love the concept of creating something and throwing it out into the world and seeing how people react. Growing up, I was also a magician, an illusionist, and so I travelled around doing corporate shows and that kind of thing. There was something incredible about giving people an experience and seeing what happens. Every new show was a different test. If I did something and played a certain song, people reacted a certain way and it was predictable. Then, if I changed it a little bit, they reacted another way and I liked it better, so I would change it. That carries directly into marketing. Your split tests are the exact same way.

Creating a film is a perfect example of that. It took me three years to create my first film called, Church of Felons. It’s a documentary about life after addiction. It’s on Amazon Prime and other platforms as well. Just as some people don’t want to be an author but they want to have a book; I didn’t want to be a filmmaker, but I wanted a movie. I learned the skills, bought the gear, did everything that was required to produce the end result and pursued that. Then, someone found me online from the commercials I was making, and they brought me in and hired me. It was life-changing for me. I didn’t know what an opt-in page, a sales page, or a funnel was. I didn’t know what was happening. For two years I didn’t know what they were selling, and I was making all their videos, and then one day it clicked for me. Once you go and you see that light, you’ll never go back because you can literally invent anything you want within the confines of direct response marketing, and you can change people’s lives. You can literally invent reality for people. All the way back to when I was a kid doing magic shows for people, or with the film, it was about creating and crafting something, throwing it out into the world; it was a hypothesis, and seeing what happened when I did that. It was seeing how people reacted. It was seeing how it changed people. Some people saw that film and they hated my guts. I got death threats from it. However, a large majority of people that saw it were like, “Wow, this is life changing!” We put seven people into addiction and recovery centers from that. I would say that it was not a profitable venture by any stretch, but it was a vision and the goal really wasn’t to make money. I wanted to do something bigger.

I think it is a tangent, but to answer your question, if you want people to create good videos for you, you have to know what you want. Now, I have a video team, and we’ve got marketing teams; I’m kind of out of that from that perspective, but I think it’s important that people learn the skills to be able to delegate better. Learning how to make videos is going to help you better delegate those tasks to people. If you want people to design pages, you should learn some design. You should learn some tech, you should learn leadership skills, you should learn copywriting. Learn the tactical skills required. When you do, the people that work for you, especially if you are training them from scratch, are never going to be more than eighty, or ninety percent capable of what you can do, and you are going to be far more powerful in telling people exactly what you want to bring your vision to life. That is the ultimate leverage.

Rob Kosberg:

I Love that. You may not be doing any more movies, but you’re clearly still creating a lot of content. Even here, we’re on a podcast and you’ve appeared on a lot of other podcasts. You’re writing a book, and while the book might not directly benefit DropFunnels, it will certainly benefit your own credibility and authority. You have your own video team and you’ve created all this different content and have made an impact on people which is what all creators want to do. Part of what the Publish, Promote, Profit Podcast asks about is the impact this has all had for you. You want to make an impact or make money; you want to receive a benefit. Talk a little bit about that. What has your content creation done for your image, for your authority, for your lead generation, and all of those things?

Jordan Mederich:

I would say that everyone needs to find the modality, the voice, or the channel that they want to go after and really hone in on that. I love video. That’s my main thing. I have always loved video. The book is a foray into exploring if that channel can work for me. It’s a test. I always want to know, “Could I do that,” and to challenge myself in that way. I would say for anyone listening or watching this; when you put out content you reveal who you are. There have been multiple cases of people who have gone from, “Hey, I see that Jordan guy. Who is he? What is he doing?” They’ll see me doing a show and I’ve got my kid in my arm and they’re like, “Why would he do that? Everyone else is doing the Lambo thing and he’s over here. There’s something different.” When you create content, you will attract people to you who are like you and want to be like you or align with your value.

I think more importantly, it rejects the people who don’t want to be there. I’ve gone down the hole, just for the sake of sales or growth of a company, of just taking anybody and not really filtering out the people I don’t want to be around. I’m way happier putting out content that draws people in that are just good people, the type of person I want to hang out with. It’s a tighter marriage. I think that if I couldn’t sit down around a fire with you, I don’t really want to work with you.

As it relates to content, I don’t think it will necessarily be a marketing driven book, but it’ll be more of a lifestyle book, and I really carry in business and life so closely, that it’s almost like one thing. In an ancillary way, I would expect it to draw more people into my world, into my tribe, into my marketing family, through showing them how to think differently, and think bigger, and define for themselves what they really want. Honestly, the tactics, the strategies, they all come and go. You can launch one thing and it’ll work, or it might not work and there’s no consequences one way or the other, but who you are is always going to be there. Set your foundation strong and then build everything else on top of that. I’m sure you could help me come up with some good ideas in terms of how to connect the two in the market.

Rob Kosberg:

It’s not difficult to follow in the footsteps of those in front of you that are successful, such as with Russell Brunson and how he built ClickFunnels, primarily with this free-plus shipping funnels, and his ongoing challenges. Having a book or any other type of content that leads to a sale of DropFunnels would be cool. I love your passion. I don’t think you should stop writing the book you’re writing currently to write your DropFunnels book, if you know what I mean. Maybe you can do both at the same time. I certainly love what you’re doing. I love the idea of The Secret Seven. I love the concept. I look forward to reading it. Tell us the best place for people to learn a little bit more about Jordo, or to look at DropFunnels, and anything else. Let’s give them some links and best places to start.

Jordan Mederich:

Sure. We’re actually in the middle of a reinvention right now. We have software at DropFunnels, at the moment, where you can just come in and get yourself set up, but we have found that people are far more successful when we actually set it up, so we’re going to be moving in that direction. We’re actually launching something new called, The DropFunnels Partner Program, where you come in, and we just literally set it up for you. You’re going to get moving much quicker. We’re moving from software as a service into just being a service. We are asking, “Where we can help you get going?” It is a totally new model.

Rob Kosberg:

Will that be for everybody or is that an upgrade?

Jordan Mederich:

So, believe it or not, without revealing too much because we haven’t even launched it yet, I can certainly tell you that it’s all going to be included. I’ve had incredible teams. I have found, and this is probably a topic for another podcast, that I don’t want to leave people to their own devices. Looking at the stats from people who do it themselves, they sometimes struggle with a few small things. They are things like, “how do I price myself? How do I attack the market? How do I get clearer on my offer, my message, my market? How do I do those things?” If I can get you up and running, you’re going to win faster. That’s how we out-serve the market. We set you up quick; set up connections, authority site, book funnel, blog, core structure, automations, domains, all of it. We can do that so fast. We’ll do it and then you can get out there and do what you really do. That’s where we’re headed. At this point, people can still go in, dive in, and get going. DropFunnels.com We’re excited for the future.

Rob Kosberg:

Super great talking to you. I really enjoyed it. I loved the meandering path of our conversation. I hope you did as well. I certainly love business and I love the technical part of business. I’ve embraced my inner nerd, but those are not the things that make a life rich, not really. Thanks for taking some time. Thanks for opening your heart and sharing those things. I think people will really love it and want to learn a little bit more about DropFunnels. I know I do.

Jordan Mederich:

It’s my pleasure. I’m rooting for you from a distance, if not up close, and just really excited to see where the market goes from here. We’re hoping to be right on the forefront there. I’m deeply thankful for you having me on.

Rob Kosberg:

Awesome. Thanks brother.