Teaching Sales Techniques Through Books featuring Brandon Bornancin

Brandon Bornancin is a serial salesperson (generating over $100M in sales deals while selling for IBM & Google), 2x Seven-Figure Entrepreneur, Expert Sales Speaker, Sales Trainer and Sales Author who is obsessed with helping you maximize your sales success.

Mr. Bornancin is currently the CEO & Founder at Seamless.AI, delivering the world’s best sales leads with the first search engine created for business professionals to find accurate phone numbers, emails, and intel for anyone they need to sell too. Think of Google and LinkedIn if they had a baby.

He is the bestselling author of, Whatever It Takes: Master the Habits to Transform Your Business, Relationships, and Life, Sales Secrets: The World’s Top Salespeople Share Their Secrets to Success, and, Seven Figure Social Selling: Over 400 Pages of Proven Social Selling Scripts, Strategies, and Secrets to Increase Sales and Make More Money Today!

Seamless.AI helps over 35,000+ companies find prospects, close deals, and generate millions in sales with notable names like Google, Amazon, Facebook, Slack, Dell, Oracle and many others who are crushing their sales quota daily on the Seamless platform.

 

Listen to this informative Publish. Promote. Profit. episode with Brandon Bornancin about helping entrepreneurs generate all the leads that they need to maximize their success.

 

Here are some of the beneficial topics covered on this week’s show:

 

•     How Brandon rose above the naysayers, insecurities, and his own failures in business to achieve his dream.
•     The benefits of writing a book such as, marketing your brand, marketing your company, and marketing your expertise to generate the sales needed take you to the top.
•     Brandon’s desire to help others and share what he has learned so others can avoid some of the mistakes he has made along the way.
•      The tool that is Seamless.AI and how, in seconds, it can generate the exact leads you and your business are looking for to maximize success.

 

Connect with Brandon:

 

Links Mentioned:
secretsalesbook.com

seamlessai.com

Guest Contact Info:
brandon@seamlessai.com

Rob Kosberg:
Hey, welcome everybody. Rob Kosberg here. Another episode for you of the Publish. Promote. Profit. podcast. I’m super excited to have a great guest here who’s written a number of best-selling books, but he’s also doing some really cool things in AI and in software. And that’s Brandon Bornancin. Brandon is a serial salesperson. I like that. I’ve always heard serial entrepreneur, right? A serial salesperson may be more honest. He has generated over a hundred million in sales deals selling for IBM and Google. He is a two times seven figure entrepreneur, expert sales speaker, sales trainer, and sales author. You see his books there if you’re watching this on video, if not, his books are the best-sellers Seven Figure Social Selling, Whatever It Takes, and Sales Secrets. The last two books came out just a couple of months apart and are doing fantastic. Seamless.AI is his company. I think the primary baby, if you will, with over 35,000 companies using it, which is amazing. I love your website. I love the integration that you have. So, Brandon, thanks so much for being on the podcast, my man.

Brandon Bornancin:
Yes. Thank you so much for having me. I’m a huge fan of Publish. Promote. Profit. and grateful to be here to share my journey to help the audience, everyone tuning in, to maximize their success. So, thank you.

Rob Kosberg:
We were obviously talking a little bit beforehand. It sounds like it has been a journey. How did a serial salesperson become the Seamless.AI guy, if you will? You went from selling to a SaaS, what was that journey like?

Brandon Bornancin:
Yeah, no, that’s a great question. I think everything I’ve done; I’ve done out of necessity for something that I want or need. When I was selling for IBM and Google, I found it extremely difficult, time consuming and expensive to find the cell phones and emails of the people that I needed to sell to. I would spend five to six hours a day building lists, and then I’d have to get those lists into my CRM. Then, I’d have to go scour millions of websites looking for emails and phone numbers and it was a nightmare. As a salesperson, you want to be able to just have everyone they need to sell to and then go pitch and acquire new customers. So, after doing the same repetitive, manual, endless list building, CRM data entry work over and over and over again, day in and day out, I’m like, “There’s got to be a better way.” I worked with a lot of really smart engineers selling for Google and selling for IBM. I’m like, “Hey, why can’t we just build a search engine like Google that finds every single person in the world that you need to sell to that matches your title, and company criteria.” My friends built a lot of the technology for IBM Watson and I used to sell the AI technology at IBM Watson, and I’m like, “Hey, why can’t we use artificial intelligence to research, validate, and verify cell phones and emails for everyone in the world. It took us years to build, but we combined both technologies and then launched Seamless. It went from zero to multiple eight figures in sales insanely fast. It was a lot of hard work and dedication and failure. We almost died and went bankrupt year after year while we were trying to build the platform. We really launched it to help us sell, and then we became millionaires and sold over a hundred million dollars in sales using the product. My friends and I are always all in on, “If we can help a lot of people get what they want, then we could get what we want.” So, we recognized our massive success with the software. We’re like, “I’m a guy from Cleveland, Ohio who came from a poor family, who always was told by teachers that ‘you’ll never make it. You’re too ADD. You’re not smart enough. You’re not gifted enough. You’re not fast enough.’ You name it.” I just realized if I could do it, the world could do it if they’re given the technology. We went all in, quit our jobs, and Seamless now, we’ve got about 230 employees. We service over 200,000 people.

Rob Kosberg:
Dude, congratulations. What a cool story. I love several things you said, but two things stand out to me. Number one, wherever you come from is never your cap. It’s never where you have to stay. You said you’re from a poor background, Cleveland, Ohio, and there were probably a lot of detractors, it sounds like, in your life, and yet, of course, you’ve built a multi-million-dollar business and have helped tens of thousands of people. That’s the other thing that I really loved. I think the best ideas come out of necessity, right? When you see a problem that you have that there isn’t a solution for, if you can create a solution for that, oh my gosh, man. It’s like the sky’s the limit, right?

Brandon Bornancin:
Yeah, a hundred percent. That’s what it’s all about; looking at everything in your life, good or bad, as a gift versus a problem. When I was fundraising for Seamless, I pitched 347 venture capitalists. They all told me, 90% of them, 297 of them out of the 347, told me my idea was stupid, the market I was in was stupid, my team was stupid, the location that I was in was stupid, having remote employees was stupid, you name it. Now looking back, we were the number one return for all of our investors and VCs. They actually bet on us and we’re doing millions a month in sales. We’re acquiring hundreds of customers a day and we’ve got a company worth over hundreds of millions of dollars. It just goes to show you, I could have quit there, listening to those people, and given up, or you could just not listen, try to learn, and then improve and improve and improve. I think that’s what the most successful people do; just never give up.

Rob Kosberg:
Yeah. Something’s a little confusing to me. You mentioned some famous investors that you have in your business, which is mind blowing. I don’t want to mention it if those things are not to be mentioned. You can, if you like. The founders of Google.

Brandon Bornancin:
Yeah. So, we’ve got a lot of really incredible investors. We’ve got a gentleman from Cleveland who runs a $600 to $800 million PE fund; he got in early. Sergei Brandon and his wife, Shannon, they invested. The founders of Google. Guy Kawasaki, if you’ve ever heard of Guy Kawasaki. The Art of the Start, his venture fund, he invested in Seamless. The founder, Don Katz of Amazon Audible, actually. So, Amazon invested with Seamless out of the Newark Venture Partners Fund. I actually had an interview with his team, which is wild. Don Katz, the founder of Audible, actually loves sales lists, which is crazy. His background, he’s a writer, and then built Audible, and then it’s sold to Amazon for a crazy amount of money. So, we’ve got a lot of amazing group of VCs and angel investors, but it took me two and a half, three years to acquire those investors. The majority of my career, no one would bet on me. When you’re just starting out, no one bets on you. You just got to not give up.

Rob Kosberg:
Now, it’s interesting. Most of that, it seems like if I’m following the timeline, probably happened in 2016, 2017, 2018, leading up to the launch of Seamless. You wrote your books after all of that, and not long after. It’s interesting to me. What motivated you to write books when you’re kind of eyebrows deep in alligators getting investors, building this multi-million-dollar Seamless.AI company? What motivated you to write these books? You told me you even have more that you haven’t published at this point. What was the motivation behind that?

Brandon Bornancin:
The success that I got from Seamless made me further realize if I share something that could dramatically change someone’s life for the better, then it’s worth doing. I believe if it’s worth doing, then you should do it daily as well. So I noticed, “Hey, we built this massive company that’s generating billions of dollars in sales for all of our customers and users,” and then throughout my career at Seamless, and before Seamless, selling over a hundred million dollars in deals, I just had so many scripts, so many strategies, so many secrets that changed my company, that changed my customer’s lives for the better. I’m like, “I need to share. If I die and all this knowledge is in the grave and I could have impacted so many people’s lives, then I’m doing a disservice to me; my mission. Why I’m here on this earth is to just help the world to connect to opportunity.” I always wanted to write a book, but never thought I was smart enough. I barely know how to write. It was just all about, wanting to document and share what I learned because if one person can benefit from it, it will be worth it. That’s always been my foundation for everything, anything you do. When I do a social media post, this podcast, a video; we’re producing 10, 20 videos on YouTube a day, the reason why we do that is because if one person sees it and it changes their life for the better, then we’re doing the right thing.

Rob Kosberg:
Right, I love that. You’re pretty self-deprecating and I’m kind of that way as well. Usually confident people are, right? I mean, because it’s like, “Yeah people say that I’m stupid or I wasn’t smart enough, but I always knew that I was.” I sense that there’s some of that, that you feel probably the exact same way, because you didn’t get to where you are by not being a high achiever, probably for a long time in your life. You must have been around some people that were great mentors to you. A lot of what you’re doing with your writing of your books and with the tools that you’re creating are kind of mentorship based. There are things that you’ve learned that you want to pass on to others, some big mentors to you, and lessons that you learned. What were some of the things that you’ve carried with you to take you to the place that you’re in now?

Brandon Bornancin:
Yeah, great question. So throughout my sales career, because I didn’t really know B2B sales and I was an entrepreneur before I got into sales and had a lucky startup in college that did $12 million, I launched a second company as a junior or senior in college and that lost $4 million and everything I owned. I was kind of forced to become a salesperson after my two companies failed. I viewed it as I’m going to go into sales because it’s like entrepreneurship, but without all the risks and the money required upfront. When I got started in sales, I didn’t know how to sell. You don’t know how to do B2B sales. No one teaches you that stuff. So, over the course of the next 10 years out of college, I bought 250 sales books. It took me a decade to read all these sales books. I consider every single sales author out there one of my mentors, and even outside of the sales authors, people that are posting sales content. Everyone on LinkedIn could be considered almost a mentor to you. That’s why I wrote my number one bestseller, Sales Secrets, where I interview 150. So, I then finally was like, “Hey, I need to get a book. I need to write a book that takes all the experts and their secrets into one book so that people don’t need to waste a decade buying all these books and trying to find the secrets. We just have the one book that has all of their secrets so that they can benefit from them.” People like Jill Konrath, big famous B2B sales author, Aaron Ross, Predictable Revenue, Grant Cardone, Keith Rosen, Stu Heinecke, Art Sobczak, Jeb Blunt, Anthony Iannarino, Mark Hunter; these are all people that have been in the book; David Walter, Heather Monahan, Ryan Serhant. I even interviewed Jordan Belfort from the Wolf of Wall Street. I’ve just had the pleasure of meeting, coaching, interviewing all of these sales experts to share their knowledge with the world, and they helped kind of shape me along the way to unlock all the secrets and now you can get them all in Sales Secrets on Amazon, number one bestseller. So, go pick it up.

Rob Kosberg:
Love it. Well, we’ll give some links where everybody can go to get the books because they’ve obviously done really, really well and you have a lot to teach people. So that’ll be I think a necessity at some point. We’ll do that towards the end. Tell me a little bit about Seamless.AI. I was looking on the site. I’m almost overwhelmed with all the stuff that it does because it’s really just robust. Who is it primarily for and what deep problem, big problem, does it solve? You alluded to it a little bit in the beginning, but let’s go down to the minutia. Who’s the person that it really meets their need the most?

Brandon Bornancin:
Yeah, great question. So Seamless.AI delivers the world’s best sales leads. It helps B2B salespeople, marketers and entrepreneurs find emails and cell phones for every single person in the world that you need to sell to. So, you can build a list of anyone that you need to market or sell to, in seconds, of thousands of people. We use artificial intelligence and our own search engine that we built, where you can type in any title, any company, any industry, any revenue side. In real time, we’ll find every single person in the world that matches that title and company criteria. And then we use AI and our 10 step AI engine to research, validate, and verify in real time, their perfect emails, cell phones, and insights. Then, all of that data will automatically get imported into your favorite CRM and it auto connects right away. That way you can instantly figure out who is your total addressable market, how to connect with that total addressable market, and then you could sell, market and acquire those customers in your total addressable market in seconds. And it’s free. The best part is it’s free, so anyone can join. You just go to Seamless.AI, join for free, and then we’ve got special packages to get unlimited sales leads and things like that, that you can upgrade to.

Rob Kosberg:
That’s awesome. That was my next question. I imagine there’s two different types, potentially. There are many different types, but I’m thinking of two kind of roles. I think of a company like myself, where we build our list. We use my books and various books in conjunction with online funnels and people opt in, they buy the book, tens of thousands of sales through these free plus shipping funnels, and then we market to them. We ultimately are selling a high-ticket service, right? Our book writing, publishing, book launch, all of that stuff, media and PR. We know that only a fraction of the people that spend 10 bucks on the book are going to become our high-ticket clients, but we’re not doing individual outreach, perhaps like you did when you were selling for Google or IBM. Now, maybe that’s not how you did it but that’s kind of how I envision it. On the other hand, there are individuals, right, that are looking for just 10 great sales leads in a week, right? They want to have 10 perfect people to talk to about their million-dollar program, or half a million-dollar service, or whatever, right? Is that fairly accurate then? Will it do both? Will it build a really, really big list for people like myself that are looking for big lists to be built more for email marketing, as well as the real niched down, “I just need 10 of the perfect people to talk to this week?”

Brandon Bornancin:
Yeah. I think you can go super broad and wide or you could go niche and I call it; the riches are in the niches. Who would be your ideal customer?

Rob Kosberg:
My clients are coaches, consultants, speakers, people in the expert space are my kind of ideal customers.

Brandon Bornancin:
So, yeah. And I would even also think about the C-suite at these companies, because they all need books.

Rob Kosberg:
Very true.

Brandon Bornancin:
You’ve got the speakers, the experts, the consultants, the coaches, the C-suite. So, I would build a list of these different niches. Okay, speakers. I’m going to build a list of all the speakers, anyone that speaks on stage; boom, “Hey, you should have a book.”

Rob Kosberg:
So, you can do that on Seamless.ai? You can build a list of speakers.

Brandon Bornancin:
You could literally type in the keywords: speakers, speaking, podcasts, author, coach, whatever. Boom, everyone that you need to sell to.

Rob Kosberg:
Okay, all right. Keep going. I want to hear the rest of this. I’m recording all this. I know it’s a podcast for everybody, but I’m getting a lot out of it.

Brandon Bornancin:
Yeah. So, then I would go, “I think every CEO should have a book, right?” So, I would reach out to every CEO and say, “Hey, are you interested in building your tribe, coaching your audience and creating a way to acquire customers insanely fast, very cost-effectively? Well, you need a book. You need to share your message with the world.” And then you can build a list of all the C suite at all these big companies in seconds. And then I’d go after anyone that’s in the coaching, you could build a list there. Consultants, you build lists there. And also, what’s great is it works on anywhere you browse. So, we’ve got our search engine, but if you’re on any website, let’s just say, Ryan Serhant, one of my friends from Million Dollar Listing and he just came out with his new book. The way that I got Ryan Serhant in the book was I went to his website. I hit the Seamless button. It showed up Ryan Serhant right on the website. Seamless gave me his contact info. So, I literally cold-emailed Ryan Serhant, “Hey, I want to interview you for Sales Secrets, super impressed with your background. It’d be amazing to feature you as a chapter in the book.” Boom, they respond. Let’s do it, done. So, you could easily. Then it also works on top of LinkedIn or in your email. Seamless works wherever you work, it’s Seamless and you get cell phones, emails, insights to anyone. Then I would have that piped into whatever. Are you using HubSpot or what CRM are you using?

Rob Kosberg:
We use ActiveCampaign but that’s for all of our opt-ins. Those are for all of our opt-in stuff so we have other servers that we can use for cold email.

Brandon Bornancin:
That’s like a sales workflow, automation platform, an outreach sales loft. Yes, where you name it for the cold outreach stuff. That way you’re bringing people in. Then you’ve got all of your funnels that you’re marketing to and you’re winning. That’s how I booked all these people. 150 plus sales experts. I used Seamless. I cold prospected them, and now they’re in the book.

Rob Kosberg:
Wow, that’s beautiful. That’s a great use case for Seamless. I imagine anybody that has a podcast, great way to book guests, right?

Brandon Bornancin:
Oh, yeah.

Rob Kosberg:
Anybody that does some type of interview show, like a YouTube channel, great way to book guests there.

Brandon Bornancin:
You could use it to reach out to publishers. You can use it to reach out to PR. You could use it to reach out to, you need someone to give you a forward, a testimonial. I forget what they call those, the little things on the back and the front cover of the books, but the accolades and whatnot, you get it.

Rob Kosberg:
That’s beautiful. Yeah. Love it, great use case for it. I am absolutely going to close out this podcast and then go check it out. I love stuff like that. I’m a marketing guy at heart. I obviously love my books and we’ve done over a thousand books for clients, but ultimately our clients want to use their books to grow their businesses. That’s always my focus for my clients, it’s what kind of tools can I learn myself and then pass on to my clients that they can then use? It sounds like it’s an amazing tool for authors in all the ways that you just mentioned. So beautiful, beautiful use case.

Brandon Bornancin:
Yeah, and that’s why we wrote these books. I wrote the books, one to share my knowledge because I know there was someone out there that could benefit from it. I think the biggest thing that authors, anyone tuning in, you just can’t worry about people’s opinions. No matter what you do in this world, someone will hate you or hate what you’re doing. And it’s mainly because of their insecurity as to you doing something that they want to do that you’re doing that they’re not doing. So, the biggest thing that I think held me back for a decade to write, and that holds every single person back from writing or publishing on social or recording videos and podcasts, is they have too many insecurities. They let fear hold them back from actually accomplishing something big. And you just can’t. You can’t do that. These false events appearing real, never happen. Don’t let fear ever hold you back and you just have to rise above it and just take action.

Rob Kosberg:
Yeah. Great advice. I was always shocked to learn that Mother Teresa’s books have over 1,000 one-star reviews. And I’m like, “If they hate on Mother Teresa, they’re going to freaking hate on you too.” I mean, Mother Teresa, for crying out loud.

Brandon Bornancin:
And I think the number one selling book, J.K. Rowling’s Harry Potter, or The Hobbit, I forget what it is.

Rob Kosberg:
Yeah, Harry Potter.

Brandon:
Harry Potter, right, and number one bestselling book in the world. If you go to Amazon right now, go look at one-star reviews, number one bestselling book in the world. She doesn’t care. No matter what you do, look at the Bible. I’m not super religious, but no matter anything, big or small, you do, people will criticize you and you just got to do it anyway. So, I just say, do it anyways.

Rob Kosberg:
Yeah. Love it. Love it. So, tell me a little bit about your personal marketing strategies around your book. So, you have multiple books that are doing great on their own, what we like to call is reactive marketing, where they’re working for you and it’s just coming to you. But how have your books made a difference in your business, in the various things that you do outside of Seamless, growing your authority, your credibility, that kind of thing? And any examples of that?

Brandon Bornancin:
Yeah, great question. I mean what’s great is you could use it as a very cost-effective way to acquire a customer. I never look at the books. You don’t really make a lot of money on the book sale. You make it on referrals. You make it on those people reading you book and becoming a customer, to make the sale, to build up hundreds of millions of dollar company, I wouldn’t be able to do it on just the books. What the books allow you to do is, it allows to market your brand, allows you to market your company, allows to market your expertise. People could acquire it. I call it as a low-ticket purchase. So, a book is a low-ticket purchase to learn about you, learn about your business, learn about how you can help them. And then that will move them up the value ladder to buying medium and higher ticket services. You may buy the book and you’re like, “Okay.” Then you’re going to follow me on YouTube. Then you may sign up for a demo on my software. They now buy my software and then they’ll want to go to my mastermind at my house in Florida. You name it, so it just gives you more and more value. I start with the book to give you value, then my software will give you a thousand X value. And then on top of that, it goes just to my inner circle and things like that. So, it’s a great way to acquire customers very cost effectively. And there’s nothing better than people reading your book and sending you… We get hundreds or thousands of testimonials every month, people reading our books and then positively impacting them. That will somehow turn into business. In some way, shape or form, the book will help you acquire customers super cheap, help you build relationships with people you’d never would have been able to build relationships with. They know a lot about you. It was weird at first, not for me anymore, but it was weird for me. People know my whole background, people know everything about me, and I always forget like, “Oh shit, how do they know so much about me?” Oh yeah. It’s because it’s all in my book, and on YouTube, and on a podcast, right? But you want people. People are people, people are humans. They want to hear your story, your journey. They want to hear the ups, the downs, the failures, the successes, because we’re all trying to skill up and learn everything that we need to become successful, achieve success. So that’s what I love about the books, to be able to build mass relationships at scale. And it’s hard to track the attribution on Amazon. Amazon is one of the best ways to sell it, in addition to your book funnel, but I don’t care. You got to play the macro game. The more people that buy my books, read my books, are positively impacted from it, the more they will buy your software, your products, your services, your solution, hands down. If you see someone that’s giving you value and it positively impacts your life, you are going to probably work with them if you have a need in the future. So, I never look at, “Oh, Amazon, I sold a thousand books today.” Did that equate to a million licenses? I’m just trying to constantly increase the number of books sold every day. And I know by doing that, will positively impact a bunch of people. Those people over time will look into our services or they will refer other people to our services. That’s why I do it. I also just love sharing what I learned. I think I never worry about people being able to copy me and do it better. I want people to do it better. I share everything I know so that you can do it smarter, better, bigger, faster than I ever could. And I’m successful when you actually do those things because you want to learn from failures of other people. Dude, I pitched hundreds of investors. I pitched hundreds of thousands of potential customers, closed tens of thousands of deals. And I’ve had so much failure personally, professionally, spiritually, mentally relationship wise, family wise. Learn from my failure. Avoid it so you don’t have to go through that pain. That’s why we do what we do and why I write all this stuff.

Rob Kosberg:
Love it, love it. On a side note, side question, that would have honestly been a great way to end, but I’m intrigued by this. I mean you have a very similar business model to a good friend of mine and perhaps mutual friend, Russell Brunson. Are you using or have you considered using a free plus shipping book funnel with your books to lead them back to Seamless.AI, et cetera? In many ways, I mean a good high percentage of the growth of his billion-dollar company, ClickFunnels, has come from his free plus shipping funnels and using his front-end products to bring people back to ultimately the back end of ClickFunnels. So, are you doing that or any thought towards that?

Brandon Bornancin:
Yeah, great question. So, I’ve got a few different iterations on it. So, we do have a free plus shipping funnel for maybe all three of these books. Yeah, I think all three actually. Also, what I’ll do is I drive a ton of traffic in Amazon. I know the free plus shipping allows for upsells and I love that deal. I remember the first time I got an upsell where they bought both upsells on the book. I’m like, “No way!”

Rob Kosberg:
It worked. You mean it worked? Oh, I know. I remember it too, man.

Brandon Bornancin:
It was me, Phil Mason; we just launched a funnel. We started driving traffic to it and a $9 book turned into a $200 sale. We were just like, “Oh my gosh.” I couldn’t believe it, and then I did it. It was amazing.

Rob Kosberg:
It’s so exciting. It might be a tiny sale, but it’s so exciting.

Brandon Bornancin:
It’s so exciting, and you just got to remember the people that are buying these that you have, you’re helping them. You’re serving them. You’re giving them what they need to be successful. You got to have great products with the intention of changing their life forever. That’s the core to do anything. You won’t be successful eventually if you’re not trying to help people be successful. You’ll fail sometime or another. But what we do, so we’ve got that funnel and then we’ve got a $47 upsell. And then I think a $147 or $197 upsell on that book funnel. And then what I’ll do on Amazon is I’ll make the paperback typically $20, $25 bucks and then I’ll make the eBook a few dollars. So, we’ll drive a ton of Amazon ads where people will buy the eBook, but then they’ll die for the print. From there, they’ll then request a demo or sign up for our software. So, my goal is with the books to help you maximize your success and then funnel you into our software so that you find emails and phone numbers for everyone in the world using Seamless. So now I’ve got a new iteration that’s about to launch.

Rob Kosberg:
Okay, good. Let’s hear it.

Brandon Bornancin:
So, my team and I, we launched this platform called SalesFlex, where it’s got all the sales training and it lives in Seamless. So now instead of free book plus shipping, what we’re going to do is free book, free lists, free training. You sign up for it, you get an email. The only way to access that book, that training, that list, you have to sign up for Seamless.AI. And then it’s hosted and lives right in our platform.

Rob Kosberg:
But it’s free anyway, it’s a free account.

Brandon Bornancin:
Yeah. So, you sign up for the free account, then you get the free asset, but then we got you into our software. Because I can’t guarantee the free book plus shipping guarantees you to sign up for our software. But how can we guarantee anyone that wants our free stuff to go sign up for the software. So now it’s gated behind the software, in the software and we’re about to launch it.

Rob Kosberg:
Oh, that’s good, smart.

Brandon Bornancin:
I’m super excited for that because that would get us, let’s just say theoretically, $5 to $10 a click. You’re talking $100 to $200 cost per free trial user. Well, if I could do the click for the book tying into the user, you could acquire users instead of $100, $200 a user. $5, $10, $20 bucks a user. So, my end game is to lower that cost per user as much as possible. And I hope it works. I kind of feel that the free plus shipping thing has played out a lot. It’s been a long time since that’s been reinvented. So, we’re trying to reinvent a new way to do it, but it still works. So, do it, try it, test it, run it.

Rob Kosberg:
Yeah. Very cool.

Brandon Bornancin:
What do you think about that strategy by the way?

Rob Kosberg:
I love the strategy. I would say to the last point that the free plus shipping is old only if your content is old because people always want books. And so as long as your content, for those listening, as long as you’re creating either new content or, I mean, we’ve been running free plus shipping funnel on this for two years and I mean, it just crushes for us on Publish. Promote. Profit. Your strategy, I love. Obviously, you’re looking for SaaS users. You’re looking for clients to be in your software, be educated on how to use your software and then start making money from your software. So, who cares if you’re getting any revenue on the front end? If you can keep that cost down, which it sounds like you’ve thought all about that. If you could keep that cost down to just $5, $10 or $20 bucks to get a user and then a good percentage of those people actually do get involved with the software, use it, start making money from it. Oh, that’s a great idea. I’ll be interested to hear how it goes. I bet it will go really well.

Brandon:
Yeah, we’ll have to do a part two to this. We’re literally launching it today.

Rob Kosberg:
Oh, wow. Cool.

Brandon Bornancin:
I’ve got where we’re going to give away all three books. We’re going to give away five different lists. We’re going to give away a bunch of different mastermind trainings that I did. So, we’ve got all these different lead magnets for different things. Some people want free books. They want free scripts. They want free lists. They want free training. So, we’re kind of doing it all.

Rob Kosberg:
Give it all.

Brandon Bornancin:
And then let’s see how it runs and hopefully it will be amazing.

Rob Kosberg:
I love it. I love it. Now you may not have this, but I’d love to give people a link for that, if you have a dedicated link for it, and if we don’t have it for the audio and video of this, we can just put it in the show notes. Your team can get it to me, but let’s give a… I mean, great sharing. Thank you for just sharing so authentically and honestly. Let’s give them some links to where they can find you and if we can give them that free link, that’d be fantastic.

Brandon Bornancin:
Yeah. Absolutely. So, what we’ll do is we’ll post the Sales Secrets link in the show notes, because it’s literally getting developed right now. We’ll get that shared out to everyone. I don’t know the link off the top of my head, but we’ve got it. We’ll get it to you guys. Everyone tuning in, make sure that you check the show notes. If you miss it, we’ll probably update our current landing page, secretsalesbook.com. That will be the new funnel for this book where you could do that free book plus free license to Seamless.AI.

Rob Kosberg:
Love it. Love it. And obviously they can go directly to Seamless.AI if they want to check out the software because we did share a lot about that today. And of course, I’m going to do that. I have it pulled up right in front of me right now. So, I’m going to be checking it out when we get off. So yeah, Brandon, thanks. I mean, great to be on with you today and learn a lot about you and about your business and your drive to help people. Very, very cool, my friend.

Brandon Bornancin:
Thank you so much. Yeah. And the best piece of advice I could give is just write. If anyone’s struggling with writing, a lot of you, I know you’ve already written, but some of you may just be trying to get your book done. Dude just write. Write every day. That’s the best piece of advice anyone gave me, write every day. Done.

Rob Kosberg:
Love it. Love it. Thank you, brother.

Brandon Bornancin:
Hey, thank you.