Growing Multiple 7 Figure Companies with the “Profit First” Man, Mike Michalowicz

By his 35th birthday Mike Michalowicz founded and sold two multi-million-dollar companies. Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you.

Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. And his latest, arguably most impactful discovery, is Fix This Next. In Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions).

Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the author of Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.

Fabled author, Simon Sinek deemed Mike Michalowicz “…the top contender for the patron saint of entrepreneurs.”

Listen to this informative Publish Promote Profit episode with Mike Michalowicz about growing multiple 7 figure companies.

Here are some of the beneficial topics covered on this week’s show:

• How the essence of writing is re-writing, condensing it, and making it better.
• How authors can capitalize off of their mistakes in their published works.
• Why authors should engage with their readership to see how they can do better.
• Why revised and edited versions of books can sell more copies than the original.
• How an author has an obligation to speak on his audience’s favorite topic.

 

Connect with Mike:

Links Mentioned:
mikemichalowicz.com


Guest Contact Info:
Twitter
@MikeMichalowicz
Instagram
@mikemichalowicz
Facebook
facebook.com/MikeMichalowiczFanPage
LinkedIn
linkedin.com/in/mikemichalowicz

Rob Kosberg:

Hey, welcome everybody. Rob Kosberg here with another episode of the Publish. Promote. Profit. podcast. I’ve got a great guest for us today, Mike Michalowicz. I want to tell you a little bit about Mike. You probably already know because he has touched millions of lives through his book. I’m a big fan of his book, Profit First, but some of this, I didn’t know.

By Mike’s 35th birthday, he had founded and sold two multimillion-dollar companies, confident that he had the formula to success, became a small business angel investor and proceeded to lose his entire fortune. I know how that feels. I’ve always heard that it’s difficult to spend multi-millions, but you can always invest it away.

Mike Michalowicz:

Truth. #Truth.

Rob Kosberg:

Mike’s of course, the creator of Profit First. Currently, Mike leads two multimillion-dollar ventures as he tests his latest business research for his books. A former small business columnist for the Wall Street Journal and business makeover specialists on MSNBC. Of course, Mike speaks on stages all over the world. The author of Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan, and of course The Toilet Paper Entrepreneur.

Mike, great to have you on the show, my friend. I love the humility. I love the way you share the truth right out of the gate with the bio.

Mike Michalowicz:

Oh, thanks. Yeah. I think it’s important. When I hear people read my bio, and thank you for reading that, at first, I think, “Oh my God, I sound like such a tool.” It’s like, “Oh, this guy’s ego. He’s left the-

Rob Kosberg:

He’s so great. He’s so great.

Mike Michalowicz:

Yeah. I think, “God.” I just want to punch myself in the face. Yeah. The reality is those moments are just simple, short blips and highlights I’ve experienced. I’ve been in the trough too. I think that’s actually where humanity is really formed anyways, those low points.

Rob Kosberg:

Yeah. Yeah. I completely agree. I love that. I have said several times when people have read my bio, I’ve said things like, “Boy, that’s so great. It sounds like I wrote it.”

Mike Michalowicz:

Yeah. Right. Right.

Rob Kosberg:

It makes me sound so good.

Mike Michalowicz:

Yeah.

Rob Kosberg:

Well, so let’s dive in. There are two tracks we take always. The first part is I want to talk about your magic and what you’re doing with your books to really help people. Then talk a little bit about your books and how they’ve helped you. Tell us, the two ventures that you have right now in your business, how are those things leading to content creation for new books for you right now? Or maybe your most recent book, what does that look like?

Mike Michalowicz:

Yeah. What I did, which is kind of I think unique for authors, is I wrote books, which then defines the intellectual property or the idea and concept. Then I formed licensees. I have companies that acquire the rights to teach or form a company around it. That bio is old. We’re in our fifth company behind one of these books.

Rob Kosberg:

Beautiful.

Mike Michalowicz:

Yeah. It’s a great model. Two of those businesses though, I’m an active participant and shareholder. The other one, I’m basically the spokesperson for the company, but they’re run by others. Two others I’m involved in. What’s great is I’m in contact, because they all serve entrepreneurs, with every type of entrepreneur every single day. Yesterday, literally, I was connected with a violinist, a freelancer violinist who is using Profit First as a system to support their life.

They were able to, through the COVID pandemic when live performances went away. The day before I was talking with people that raise horses in Canberra, Australia. Yeah. They raise these different horses and they use one of my books, Clockwork, for business efficiency. It’s awesome to hear their stories and their applications of it. It yields two things. One is, when I put the books out there, they aren’t perfect. It’s an opportunity to release R&Es, which is revised and expanded editions of the books.

Actually, I’m just now contracted to rerelease Clockwork based upon stuff I’ve learned. The other thing too is they also present their new challenges. I’ve written some books, but I only scratched the surface on the problems that are being experienced by entrepreneurs. When I hear recurring a theme from all these people, I’m in touch with, I think, “Oh, that’s something I’m experiencing too. I got to immerse myself in this, learn it, hopefully introduce it in a simple package to serve entrepreneurs.”

Rob Kosberg:

Yeah. I love that. You touched on something I think is really interesting. You obviously are engaged in writing and creating content on a regular basis.

Mike Michalowicz:

Yeah.

Rob Kosberg:

You have so much out there, and it seems like you’ve really dealt with being a perfectionist because, look, you’re saying, “Hey, the books aren’t perfect going out. We’re creating second editions and all of that.” How do you deal with that? Most authors I talk to, it’s so difficult for them to let go of something that they know, maybe there’s something I missed. They don’t even know what it is, but they’re afraid.

Mike Michalowicz:

Yeah. For me, it’s a simple principle. Is this the best of me in this moment? It is truly the best of me? I write every day. I start at 6:00 AM. It’s a religious habit. I actually do it with other authors. I think this is a powerful thing to do it through a group. We connect via Zoom. We don’t talk. We just say, “Here’s our hour of writing.” We spend a power hour from 6:00 to 7:00 Eastern Time every morning. I’m constantly writing. Then when I produce a book, this is not my words.

This came from a book called On Writing Well, the essence of writing is rewriting, is keep on consolidating and compressing it so it comes better and better. You keep polishing it. At a certain point, I get to, this is the best of who I am now. When I put it out there, I also know more will present itself. If I put the best of myself out here right now, Profit First for example, the current iteration, the white cover, that’s the second version of the book.

It used to be a blue cover. It was the best of me in that moment and then it was being consumed by readers and I was soliciting their feedback. I encourage all authors to do that. Actively engage with your readership and say, “What can I do better?” Some of them will tell you, candidly, when you hear it enough times, that’s something you could do better. It helped me improve the system.

The interesting thing in the release of the revised and expanded edition, the book almost immediately doubled, if not tripled, in daily sales volume, just because the book improved so much. That’s how I do it.

Rob Kosberg:

Love it. I love it. How long have you been meeting with this group of authors? I’d love to hear a little bit more about that. What does that look like? You said, “We don’t talk. We show up on Zoom.”

Mike Michalowicz:

We just write. Yeah.

Rob Kosberg:

Yeah. How long have you been doing that and what spurred that?

Mike Michalowicz:

Yeah. I’ve been doing it actively probably for two years. The group’s existed longer than that. It’s run by a popular writer; her name is AJ Harper. She just started this. I think I have a whim she coaches and teaches people specifically on writing skills. She asked, “Hey, why don’t you come join the group?” I joined and it’s like I’m addicted. I don’t miss it.

Rob Kosberg:

No kidding.

Mike Michalowicz:

Yeah. It’s such a great habit. I did it this morning. Honestly, most of the time I write it’s the worst material that has ever come out of my fingers. This is such crap but thank God this won’t make it into a book. Thank God I expelled this because it’d probably be bouncing around in my head for a while. I can get to the good stuff. Every one of those writing days, maybe one 10th of it, maybe I write on average in an hour, 600 words, maybe a thousand if I’m really just cruising, but it is shit. It is shit.

At the end of a week, it’s probably 500 good words. But 500 good words a week over a year, that’s 25,000 good words. That’s half of a book.

Rob Kosberg:

Yeah. Yeah. Yeah. Well, I love that. The way this group is set up, is there an introduction moment? 

Mike Michalowicz:

Oh, yeah, yeah. There is. Yeah. The format is AJ will come on and say, “Why are we here? What was your intention to be here today?” I’m going, “To serve my readers.” Or whatever you feel compelled to say, and some people put it in chat. Sometimes it’s five people. Sometimes it’s like a shocking, 20 people at 6:00 in the morning. Everyone hats pulled down, coffee, the grimace. Then we sprint for 20 minutes. She said, “All right. It’s go time.”

After 20 minutes, we stop and she goes, “How many words have you written? Post in the chat. Tell me how you’re feeling.” Sometimes it’s a little game play. She’ll say, “What’s the last word you wrote?” She’ll pick like three or four people out and the word’s like buzzard. She asks, “Why did you write buzzard?” You give context. Then we go for 20 minutes.

Then we try to do it again for the last piece, which usually isn’t 20 minutes, it’s about 17 minutes, so it’s three sprints and you’re done.

Rob Kosberg:

Love it. Love it. I’ve never actually heard that before. Maybe that’s a common thing, but I’ve never heard that before.

Mike Michalowicz:

I don’t know if it’s that common.

Rob Kosberg:

That’s gold right there. 

Mike Michalowicz:

I told AJ. She doesn’t bill for this. I ask, “AJ, are you crazy?” Charge it. This is the one thing I won’t miss, ever.” She’s, “No. I can’t charge for this.” But she gets to get students out of it that just are crazy about her. Maybe it’s a great marketing platform.

Rob Kosberg:

Wow. Well, that’s fantastic. I love that. Thanks for sharing that. Tell me, you obviously have a ton that you’ve written. Profit First, it’s like Journey’s Don’t Stop Believin’ a little bit. 

Mike Michalowicz:

Right, right, right. This hit song. Yeah.

Rob Kosberg:

Right. And so probably people were always asking about that or whatever, but that may not be what you feel like is your most brilliant stuff, right?

Mike Michalowicz:

Well, I don’t necessarily feel it’s my most brilliant, but I feel most compelled to talk about it. Listen, if I go see a Journey concert, which actually I did-

Rob Kosberg:

Right. I did too.

Mike Michalowicz:

Yeah. If don’t play Don’t Stop Believin’, I’m done. If that isn’t the encore, I’m pissed.

Rob Kosberg:

Yeah. I agree.

Mike Michalowicz:

Right?

Rob Kosberg:

I agree.

Mike Michalowicz:

A band has an obligation to play its number one hit. An author has an obligation to speak upon the most favorite topic. I’ll talk about Profit First all freaking day long. It isn’t my favorite. It is my favorite in the impact it’s had. I am so honored that I have a piece of work that’s touched the life of some people in a significant way. My favorite work is actually my least popular. It was Surge and that’s actually of all my books is the least consumed.

It was something I explored in writing that I didn’t in my other books. My other books are very linear how to. This one was more ethereal, more considerate of concepts. It was my homage to a Malcolm Gladwell concept, and definitely is not my playground, but it was fun for me to write. I enjoyed that the most, but I’m most appreciative of what Profit First has done.

Rob Kosberg:

Love it. Love it. Give me a little bit more about Surge. Obviously, that’s your favorite, so tell me, what’s the idea behind it? Give me a little more.

Mike Michalowicz:

I think I found the key to unlock effective marketing, and it’s not marketing. What it is, is identifying where there’s growing demand and there’s inadequate supply. It’s actually pretty easy to predict. All markets are in movements. If you put a market into a channel like a niche of some sort and you simply monitor it, you’ll see how it’s changing, and you can start identifying where it’s lacking supply. Here’s the analogy.

If you and I were walking through the desert and we’re dying of thirst and someone puts a stand selling water there, we’re going to buy the water. Price is of no relevance, quality doesn’t even matter. Bacteria, we’ll take it. Muddy, we’ll take it. We don’t care. The only time that becomes a problem for that vendor is when the next water guy shows up and he’s got clean water and it’s half the price, but that’s when competition sets in.

There is a time when there’s inadequate supply and competition is almost irrelevant in any market and it’s constantly moving. Surge is putting yourself in front of that so you can ride that momentum.

Rob Kosberg:

I love it. I love it. Maybe even a little discourse on Bitcoin and cryptocurrency with all of that being said.

Mike Michalowicz:

Perhaps. Yeah, yeah, yeah.

Rob Kosberg:

Really interesting. As soon as this podcast is over, I’m going right to Amazon and buying it. No, seriously.

Mike Michalowicz:

You’re the guy who’s buying. Thank you.

Rob Kosberg:

No. I love marketing. I love that whole idea.

Mike Michalowicz:

Me too.

Rob Kosberg:

That’s a very interesting way to think about marketing rather than thinking about it from the standpoint of convincing somebody or presenting yourself in the best way possible. Really thinking instead about supply and demand. I really love that. 

Mike Michalowicz:

Yeah. I think that is step two. Step one is supply-demand. Step two is when competition sets in, now you have to persuade and convince. We have an obligation to do that. I believe it is an obligation. My next book coming out is on the obligation to market. Right now, if we look at your business or my business, I believe we could argue compared to our competition, your business is likely superior in many ways. You are a better offering than your competition.

You’ve put more effort and more time into it. I can say the same about when I analyze my competition. Therefore, if you are better than your competition and I’m better than my competition, you and I, we have a damned responsibility to market.

Rob Kosberg:

That’s right.

Mike Michalowicz:

If the customer buys elsewhere, it’s of disservice. It’s their problem, but it’s our fault. I believe the second stage is to, if we truly believe we are of better service, we damn it have to market.

Rob Kosberg:

Yeah. Yeah. I love that. Absolutely. It’s a compelling argument and I couldn’t agree more. I tell people on a regular basis, “Look, if you don’t earn money from your passion, then you’re going to have to leave your passion and you’re going to have to get a job to make money. You’re not going to be serving people in your passion any longer.” You sure as heck better figure out how to monetize your passion, if it’s monetizable, right?

Mike Michalowicz:

Right. Right.

Rob Kosberg:

Yeah. Love it. Love it. Love it. Love it. All right. Let’s change gears for just a minute. Let’s talk about you’re continuing to write books. You have a new book coming out. You’ve just mentioned that. Love the idea of that one as well. Cool stories. How have your books grown your authority, put you at the forefront of your marketplace? How do they continue to do that for you?

Mike Michalowicz:

Speaking engagements is the first thing. I know we were talking offline a little bit about it. I dictate an absurd honorarium, in my opinion. It wasn’t this way 12 years ago when my first book came out. I had to pay an absurd amount of money to get a vendor booth to try to hawk one book. There is an interesting, almost like hockey stick type of situation. Over time, I got a few gigs for a couple thousand, a couple thousand and then 10,000 and then 20,000.

Now, I can’t believe some of the figures that are being placed my way because the perceived value. I believe that for some authors, the volume of books we can sell moves us from an educational platform to almost a celebrity platform, like a mini celebrity. Listen, there’s guys like Simon Sinek, those people are celebrities. He dictates an extraordinary premium because when he walks on stage an audience will run, not even knowing what the event’s about or he’s about.

There’s a certain point when an author becomes an audience draw and that’s when all of a sudden you start getting this. I’ve experienced elements of that. In small communities, I have enough authority that people think, “Oh, because Mike’s speaking, I’m going to go see that.” Event hosts and stuff recognize that and that’s when they start paying big dollars. To me, it wonderful. It’s shocking and it’s a privilege. That’s one element.

I think what’s really cool too, is the access to other authors. You sit in the green room with Dave Ramsey and Seth Godin. This was just last year. I spoke at EntreLeadership. One of the events hosted by Dave Ramsey, and he’s sitting there, and he asks, “Hey, what’s going on?” He asks, “What are you doing?” It’s like all of a sudden, you’re having a regular conversation, as opposed to a couple years ago, I’m sitting there salivating thinking, “Oh, can I touch Dave Ramsey’s hand?” Like, “Oh my God.”

The access to these people. Then how generous and kind most of those people are. I’ll speak to a couple of people. Don Miller, probably one of the most extraordinary humans. He wrote StoryBrand. Invited me to his house along with other authors. I said, “Hey, I want to get some authors together.” He said, “I’m the host. I’m paying for everything. Just get everyone down here.”

Rob Kosberg:

Wow.

Mike Michalowicz:

I’ll never forget. It was me, Don Miller, Ryan Holiday. It was all guys in this case. Jon Gordon who wrote Energy Bus. James Clear, Atomic Habits.

Rob Kosberg:

Yeah. I love that book.

Mike Michalowicz:

Yeah. Yeah. I’m sitting, James Clear, right? We’re just sitting just breaking bread for a day. Then we go out and party together. You have access to those guys. Just to give you context. I did a call with an entrepreneurial group that said, “Hey, we’re doing a book study. Would you be willing to hop on for five minutes?” I said, “Absolutely.” Hop on and one of the people there says, “Huh, I’m fanboying right now. I’m really sorry.” He goes, “If there’s one other person here. I would lose my mind. It would be if James Clear was here.”

I said, “Oh, I was just texting with James just about a minute ago.” And the guy fell off his chair.

Rob Kosberg:

Love that.

Mike Michalowicz:

Yeah. The access to people that I admire and aspire to be like to learn from, it gets you in doors you’d never get in, you know?

Rob Kosberg:

Yeah. Yeah. Very, very motivating. I love that. The books that you’ve already written are doing this for you.

Mike Michalowicz:

Yeah.

Rob Kosberg:

You don’t seem to be slowing down writing books at all, right?

Mike Michalowicz:

No.

Rob Kosberg:

Give me insight into that. It’s more than just a habit for you, clearly.

Mike Michalowicz:

No. It’s actually a panic and maybe it’s probably compulsive. Truly, I’ve been diagnosed with what’s called hypomania. Hypomania is one degree below mania. Mania is where there’s no control. Hypo is you’re barely holding the reins. I’m a hypomania. I love that term. That’s a sign of a hypomanic who loves that they have a problem.

Rob Kosberg:

Well, people that are listening to this are thinking, “Wow, how can I become a hypomania?”

Mike Michalowicz:

Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah.

Rob Kosberg:

You’re making this sound great.

Mike Michalowicz:

No. Don’t do it. Don’t do it. Don’t do it. Don’t do it. Don’t do it. There’s this overwhelming compulsion to produce. Honestly, the beacon is a clear life purpose. I identify for myself; I have to eradicate entrepreneurial poverty. That is this perception, you start a business and the world thinks you’re successful and you’re struggling. That’s what I call entrepreneur poverty. It’s hidden. Because of my own stories, my own experiences, that is very visceral for me.

I don’t think I have enough life span, regardless of how long I live, to complete the work so there’s an urgency to write. I’m a little bit of an anomaly. First of all, I don’t have an agent because I think a couple of reasons why I don’t have an agent, but one of the reasons is an agent slows you down. I don’t have time to deal with an agent to get the publisher. I work directly with the publishers, the president of the publishing department.

Say, “Listen, we got to work together, or I got to find someone else.” They say, “We got you. You’re a weirdo.” The second thing is when you go mainstream publishing, you publish a book, it goes to print, you pitch your next book, it goes to print. There’s usually a three-year gap you’ll notice. 

Rob Kosberg:

Terrible.

Mike Michalowicz:

Three to five years.

Rob Kosberg:

Yeah. It’s awful.

Mike Michalowicz:

Yeah. Me, I submit and once I get the manuscript approved or some copy out of developmental stuff, before proofreading, right between this gap, there’s a two or three-week gap. They accept the manuscript and say, “Here’s your next royalty check.” Then they say, “Now we’re going to proofread.” That’s my gap to pitch another book and get a contract, which is very atypical. My new book, it’s called Get Different, it’s going to be printed, published in September of ’21.

Contract for my new book that I’ve started writing already that’s coming out in 2022. I’m stepping on the books, which is atypical.

Rob Kosberg:

Yeah. I love it. I talk about something we call the hierarchy of desire and you talked about celebrity, right?

Mike Michalowicz:

Yeah.

Rob Kosberg:

Just truth be told, when you have books and multiple books, there is a bit of a step stool process. When you add that to speaking engagements, media PR, Wall Street Journal, MSNBC, things like that, you are a celebrity in that space. Now-

Mike Michalowicz:

Yeah. A Z list. I don’t go through the airport and people think, “Oh my God, it’s Mike Michalowicz.”

Rob Kosberg:

Yeah. We don’t want to be those kinds of celebrities.

Mike Michalowicz:

No. No.

Rob Kosberg:

I’m sure you don’t want that, right?

Mike Michalowicz:

I actually had that once where I was walking through a large venue, I can’t remember what it was. A woman goes, “Oh my God. That’s Mike Michalowicz.” Everyone looks and everyone looks back at her and goes, “Who the fuck is that guy?” I say, “Mike Michalowicz.”

Rob Kosberg:

Yeah. Hi.

Mike Michalowicz:

“Hi. I’m Mike Michalowicz.” She asked, “You don’t know?” They said, “No.” It was just the most deflating experience ever. I will tell you this, I’ve had cool moments. It’s interesting, to your point, I’ve done television work and books, radio, stuff like that. It starts a steppingstone, right? You write a book. No one notices it. I remember my launch day. I launched the book. On day one I sold zero book. To give that some context, my own mother didn’t buy a book that day.

Rob Kosberg:

Right. That was zero. Yeah.

Mike Michalowicz:

It was a shitty day. It put this burning desire to sell books. You start selling enough books and then you think, “Oh, maybe I can speak at some colleges. I spoke at a couple of colleges, gratis, but at least I was in there. I sold a couple of books. Then Penguin calls and said, “Hey, your BookScan numbers are pretty extraordinary for a self-pub. Do you want to do a main pub?” I said, “Yeah.” You kind of start stepping. Ends up, I did a pilot for a reality show.

It was called Go Big or Stay Home. It never went anywhere. There I am in Lake Tahoe for a week with a camera crew, a crew of 15 people running around and I’m the host of this show. Just to wrap that story, everyone had nicknames for each other. It was really cool. They had the food tent. The whole thing. One of the interns comes up and says, “Hey, we’re getting coffee. Would you like a cup of coffee?” I said, “Sure.”

It comes back it says, hoss, H-O-S-S, on it. In this moment I’m thinking, “I’m the hoss.” My ego is thinking, “Oh my God, my nickname’s hoss. This is awesome.” I said, “Why’d you guys choose hoss?” I said to the producer of the show. He says, “That doesn’t say hoss. It says host.” He looks at me and he goes, “No one knows what the fuck your name is.”

Rob Kosberg:

Oh, that’s great. Oh, that’s great.

Mike Michalowicz:

No one knew my name. Yeah. It just said host guy. Oh my God.

Rob Kosberg:

Oh, that’s great.

Mike Michalowicz:

Yeah. Just like any endeavor in life, the second I think we get too inflated of our importance, someone upstairs says, “No. You ain’t that big of a deal.” You know?

Rob Kosberg:

Yeah. Yeah. Well, look, I love your humility with it, but there are people that are paying you big speaking fees to be on stages because of what you’ve done, because of what you know and you’re making a massive impact on millions of people with your books, and evidently aren’t slowing down. Evidently your mania has you driven to do more and more and more.

Mike Michalowicz:

Yeah. I won’t stop. I believe in nothing more than authorship. I truly do. I don’t think the world needs more books. I think the world needs to discover more great books. It’s a shame that people aren’t putting the effort in as authors. A lot of people are writing. They’re not becoming authors. Author is where you take ownership over the responsibility to market this, to get the word out, because it is important. Like we talked about, if your book is better, you have a damned responsibility for the world to discover it.

Rob Kosberg:

Love it. Love it, Mike. I think that’s a great way to end it. Where can people find you? Where do you want to send them to? What website in particular or just to go to Amazon?

Mike Michalowicz:

Yeah. I’m going to say my website. It would be Mikemichalowicz.com, but I’ll never use that because no one can spell Michalowicz. Go to Mikemotorbike, as in the motorcycle, Mikemotorbike.com.

Rob Kosberg:

Nice.

Mike Michalowicz:

My nickname from high school. I’ve never driven a motorcycle. That’s a little side story, but that’s my nickname. You go to Mikemotorbike.com that brings you to my site. You can see all the books I’m doing. Maybe as an author, you can copy some of the ideas and implement them in your own business.

Rob Kosberg:

Love it. Mike, thanks so much. Thanks for your authenticity. Thanks for sharing. Love the humor. Can’t wait to go buy Surge. That’s the first thing I’m going to do.

Mike Michalowicz:

Oh, I appreciate that. Thank you, brother.