Shaahin Cheyene has been called many things in his life (including the “Willy Wonka of Generation X”), but his favorite one is simple: the world’s leading Amazon industry expert.
Shaahin is the founder of the brain nutrition startup Accelerate Intelligence (AI). He is also an award-winning business mogul, author, filmmaker, and inventor of Herbal Ecstasy, the nootropic that sparked the (100% legal) Smart Drug Movement.
Shaahin’s serial entrepreneurial career has spanned more than 30 years, earning over $350 Million. His Amazon products have outpaced Fortune 500 companies’ sales on the platform, selling millions of units worldwide. Many of these multimillion-dollar companies noticed, which led Shaahin to become one of the world’s most sought-after Amazon experts.
Shaahin’s sales approach for start-ups and Fortune 500’s is the same approach he uses to accelerate his own success: a mix of proprietary software, Amazon promotions, copywriting, Amazon ads and social proof. He excels in a variety of niche verticals and have grown brand success for Dr. Breus, Elissa Fisher Harris, Vitagene, KOR Water and many others. In addition to Amazon consulting, Shaahin gives talks on Amazon, Amazon branding, guerilla PR and product development.
Listen to this informative Publish. Promote. Profit. episode with Shaahin Cheyene about third party selling with Amazon and finding freedom by writing a book.
Here are some of the beneficial topics covered on this week’s show:
- How the language used to get people to buy is different depending on what they buy.
- Why it’s important to make the buying decision as quick, effortless, and safe as possible for the customer.
- How social proof and the power of reviews and ratings lead to more business.
- How books are calling cards that get you into doors that propel your business forward.
- Why freedom and time is the real luxury and how to position yourself in business to get them.
Connect with Shaahin:
Links Mentioned:
fbasellercourse.com
Guest Contact Info:
Twitter
@shaahincheyene
Instagram
@shaahincheyene
Facebook.com/shaahincheyene
LinkedIn
linkedin.com/in/shaahin-s-cheyene-3b602361
Rob Kosberg:
Welcome everybody, Rob Kosberg here. I’m super excited to bring you a great guest, the most interesting man of our generation perhaps, someone I think you’re going to really like because he’s done some really cool things. Part of your bio says you’re the Willy Wonka of generation X, which I think is really, really cool. Shaahin Cheyene is with us today. He is the world’s leading Amazon industry expert. He was at the forefront of several industries. He’s taken companies public, done well over a billion dollars in sales in his entrepreneurial career spanning more than 30 years, which is hard to believe because you look really youthful, so that’s good. You keep in good shape, so congratulations on that. Your products have outpaced Fortune 500 company sales. Of course, you are focused a great deal right now on giving back, serving entrepreneurs, helping entrepreneurs to grow their businesses and platforms using Amazon, which I think is really cool. You have a new book upcoming. You’ve already launched several bestselling books. Your new book is, A Billion: How I Became the King of the Thrill Pill Cult. That is quite intriguing. That’ll be coming out in the next couple of months, so we’ll talk a little bit about that. Shaahin, thank you for being here. Great to have you, my friend.
Shaahin Cheyene:
Rob, I’m honored to be on. Thank you for having me.
Rob Kosberg:
I think this is going to be fun. We’ve already had a good conversation beforehand. It’s intriguing, you’ve done so many things. Like you said before, you’ve kind of made your money, you’ve taken companies public. You’ve done some really cool things. Maybe dive in just a little bit with what you’re doing on Amazon and what the opportunity is for people when it comes to Amazon because a lot of people might look at Amazon and think this is a place for me to buy my products, but they don’t realize that it’s such an incredible platform to actually sell on as well.
Shaahin Cheyene:
Like you and I were talking about, we were one of the first third party sellers on Amazon. Sometime around 2009, 2010, Jeff Bezos makes an announcement, “Hey guys, guess what, we’re not going to be just books anymore. We’re opening it up to third party sellers. Anybody who wants to can sell whatever they want to, within reason, on our platform.” When he did this, I thought, “Hey, this would be a really cool way for me to sell this new supplement,” this brain supplement that I had developed, called Excelerol, at the time. It was a really good brain supplement. It was super expensive. It was $120 a month for the stuff, but it really worked. It was unbelievable. It was the limitless pill. What happened was that I put it on overnight. I didn’t think anything about it. I was like, “Eh, who knows what’ll happen with this Amazon thing.” We put it on there, woke up the next day to thousands of orders for this stuff. I thought to myself, “Wait a second. There’s something going on here.” We went all into this space and how do we learn to speak the language the buyers are speaking on there? What we learned is that there is a language to how people buy. That language is different depending on where they buy. If your customers are going into brick and mortar, those customers are speaking a different language. Those customers are about the experience. You know, even in the fashion atmosphere, I know a lot of people that are in the fashion business, the way they align the spaces, the racks, where they hang the clothes, if women are too close to each other, they value the clothes at 70% to 85% less than if they have more space. That is a language that they learned to speak in brick and mortar. When you go into a fancy boutique, you’ll notice that they have very few clothes and there’s a lot of space. People in that particular arena understand that. When it comes to eCommerce, every kind of eCommerce is different. What we learned with the Amazon platform is that the way you have to tell the story is different because now you’ve got somebody who’s gone into search, like your clients are selling books, they’re not looking to research. They’re looking to buy. To research, they will go onto Google. To research, they will use other forms. They may search Facebook, they may go onto LinkedIn if they’re doing career research but if they’re on Amazon, they’re looking to buy. Now, if they’re already gotten to the point where they’re at that buying decision, where they’re ready to make a purchase, one thing we know is the consumers have exhaustion. They’re no longer at a place where they’re trying to gather endless information. Similar to how they place the racks farther apart, we learn that making that buying decision as quick and as effortless and safe for their mind as possible really allows you to get a huge volume of sales on the Amazon platform. That was one of the learnings that we had. We’ve spent the last 11 years figuring out how we can optimize, and how anyone, like yourself, like me, like your followers, can optimize their business to sell on Amazon, and also how you find products, which is one of the number one problems of people. They are like, “Hey, I want to start an Amazon business, but I don’t have a product.” We teach an algorithm of how to do that and how to optimize so that when you get on Amazon, you are speaking a language that your customers understand.
Rob Kosberg:
I love it. Let’s go down that rabbit hole just a little bit. You’ve spent a lot of time, a lot of years figuring out what the language is. Everybody has their steps. What do those steps look like to optimize that buying experience as much as possible? It’s a buyer’s search engine, as you said. People are going to Amazon, not to look, they’re going to buy. What are the steps to optimize that process to get the most sales?
Shaahin Cheyene:
That’s a really good question. A lot of people come to me and they’re like, “Hey, man. I read a book a week. I read a book a month. I read a book a day.” I had one guy telling me he reads a book a day. I told them, it’s a really interesting quote, it actually comes from one of my heroes and all-time idols, Bruce Lee, and he said, “Don’t fear the man who knows 1000 punches.” I’m probably butchering the quote here, but he said, “Don’t fear the man who knows 1000 punches. Fear the man who practices one punch 1000 times.” Similarly, I base most of the work I do on very few books. There’s a handful of books that I base the majority of the work that I do. One of the most influential books of our time is a book called, Influence by a guy named Cialdini, a professor. In that book, Cialdini talks about five principles, five pillars of influence. If you want to influence somebody to do something, if you want to write a book and influence somebody to do something, if you want to create a product, if you want to get to that end goal for yourself, get to that sale, get to that close, you’re going to need to exercise some or all of these elements of influence. We took Cialdini’s elements of influence and we adapted them to the Amazon platform and to selling on eCommerce in particular. First one, most important, I’m sure you know, social proof. Nobody believes you or me anymore. Nobody believes us because we want something from them. We have a vested interested in them buying what we’re selling. What you have to do is you have to get people who they trust. People trust other people just like them. In this instance, what we do is we build social proof. On Amazon, I’m sure you know, reviews and ratings are the most important thing. We teach you how to do that. Once you have that, you need to have authority. Are you selling a supplement? If so, who’s the authority in that? Is it a weight loss supplement? Maybe it’s a weight loss guru. Maybe it’s a weight loss expert. Is it some other kind of supplement? Then we would need that expert, and maybe it’s a doctor. Are you writing like a corporate guy? Is your copy like, “Please purchase the X23 thing?” Nobody wants to hear that. You want to be the guy that’s like, “Hey, bud. Get this thing. It’ll do this. It did it for me. It’s awesome,” because people like other people that are like them. Scarcity is another one. You want to show that you’re using high quality and there’s limited supply, that this may not last forever. Then reciprocity. You give something to them; they give something to you. We use that in multiple different ways. For example, when people leave a review, we send them something nice if we can, on occasion. You want to make sure that you maintain these elements of influence, and we’ve adapted them using these algorithms that we teach people how to do, so you can sell on the Amazon platform using the elements of influence.
Rob Kosberg:
I love it. I love his books. I have his last two right here and they are the Bible of creating authority. You were sharing with me before, you’ve taken companies public. You were on the forefront of an entire industry selling. You said that one of your previous books was really kind of the thing that helped this company to really explode and go public. Maybe share a little bit about that if you could, what that looks like. If you can talk about the company, whatever specifics, that would be great. If not, no worries.
Shaahin Cheyene:
In the early stages of this particular industry in the late 1990s, early 2000s, I realized that people were smoking, and they were creating smoke, tar, and carbon monoxide, which were the carcinogenic elements, the cancer-causing elements of smoking. So, I thought, “Hey. What if we could create a way for people to enjoy their herbs, be it tobacco, or cannabis, which was not legal then, or anything, chamomile, lavender, whatever, without burning it?” If we didn’t burn it, you wouldn’t get smoke, tar, and carbon monoxide, and presumably, none of the carcinogenic elements that came with smoking. I went on a several year journey of patenting and perfecting the science of vape and vaporization, and we built the first digital vaporizer. That company did go public in 2007, I believe, 2008, somewhere around there. It was the first publicly held vaporizer company. One thing I realized when I first launched this company, and it was an awesome company because what I always talk about with people is get in on Blue Ocean if you can because if you can create a niche and then dominate it, you’ll have a nice run and you can charge whatever you want. It was costing me between $20 to $40 a unit. I was selling them for $400 a unit, as quickly as we could get them made. They were as big as a ketchup bottle. To your point, the thing that I realized is that, “Hey, I want to be the guy who goes down as the authority in this.” So, in order to be an authority, I wrote a book. I wrote the book. It’s called, Vapor. It was an all right book for the time, more of a technical kind of manual, but it was pretty good. I wrote it for a layman to understand. The book started getting in the hands of all the pharma execs. It started getting in the hands of top tier people. I started getting calls, “Hey, can you produce this for our pharma company? Hey, can we license this technology? Hey, come on our show.” I did Regis and Kelly. I did all the big TV shows at that time, which was funny. Before Regis Philbin died, super sweet guy, he had our vaporizer on. He was one of the first people to actually vape on TV. The vape thing got really big. They wiped the whole internet of him vaping. I still have a copy of it, which is really funny. They wiped the internet clean of anything of him not being squeaky clean, which was pretty interesting. The book really helped propel me as an authority in that space and got me on those shows. It also got me in the door to a lot of corporate meetings that ended up resulting in millions of dollars of revenue for the company. Now, did I make money from the book? Not really. We sold 100,000 copies of this book; hardcover sales were spectacular. We didn’t really make much money compared to those vapes we made for 20 bucks and selling them for $400, and certainly not what I made from licensing it to a big pharma company or any of that stuff. The value to writing a book, for me, really is the fact that it’s a calling card. I can go into any corporate setting and they would be like, “Oh, oh. Here’s Shaahin. He wrote the book on this. He wrote the book on that,” which is really fascinating as far as something that could propel your business and your career.
Rob Kosberg:
I love that. Well, you said, and this is pretty standard, we talk to all of our clients about this at Best Seller Publishing, but you said that book got you meetings with the heads of pharma and other corporations. Because of that, you had to do the rest. I mean, you had to be who you are, and you had to close those deals. Those deals meant millions of dollars in sales and opportunities. The book opens the door. The book gives you the platform, the foundation, the credibility. It sounds like it did just that. Who cares if it made any royalties or not? It did its job.
Shaahin Cheyene:
Look, you still have to hustle. I’ve got client after client who comes to us, and we position them, “Hey, you might want to consider writing a book. Writing that book is going to get you the authority that you need to go to the next level in what you want to do.” That makes perfect sense to me.
Rob Kosberg:
I want to learn a little bit more about the coaching, and courses, and stuff you do, but while we’re on the book topic, talk to me about your upcoming book. You shared a little bit about the primary focus of that with me before. Tell me what the book is about. It’s obviously a pretty intriguing title and interesting picture. Is that a picture of you on the cover?
Shaahin Cheyene:
So, for you guys who are listening to this on audio, there’s a picture of me. You guys can see it. I’ve got a podcast called, Billion: How I Became King of the Thrill Pill Cult. The first chapter of the audio book is on there for free for anybody who wants to listen to it. The cover picture is a picture of me in my teens, taken by world famous photographer, David LaChapelle in New York. It’s a totally psychedelic picture of me with long flowing hair and a fuchsia robe, sitting on a throne, and there’s two bikini clad girls behind me in fluorescent bikinis. And there’s a big castle. It’s a crazy cover considering now I think I don’t look very much like that anymore. I’ll give you this little story that I like to tell. I was sitting in my office, and at this point, we had 200 employees in Venice Beach. I launched the largest supplement company in world history at that time, the single largest sales of a single supplement. I got a call to come in by my secretary and the news just came in that we had broken a billion dollars in sales. I remember thinking to myself, “Holy fuck, a billion dollars.” Then I thought, “Fuck, I don’t know how much a billion dollars is.” I started looking around. I was pulling encyclopedias off because this was pre-internet. They told me CNN wanted to have me on. I just did Montel Williams. It was widely publicized that we had done 350 million bucks a year. I was like, “All right. I can manage $350 million,” but a billion, I didn’t even know what that was. Then I had to calm myself down and be like, “Okay, they’re not going to ask you what a billion dollars is, so don’t worry about that. Just go on.” It was the start of a crazy ride. A few years back, as a teenager, I had invented a drug alternative called Herbal Ecstasy that just swept the world by storm. I started distributing to real drug dealers. I went to real drug dealers and I said, “Hey, here’s an alternative to illegal drugs.” Nobody understood what it was, or what it did, or any of that stuff at that time but they didn’t have any real drugs, so I was at the right place at the right time. The supply of the real drugs had dried up, and they had no choice, so they started selling my stuff. After a couple years, we were in 7-11, Urban Outfitters, Warehouse Records. We were in Warehouse Records. Larry Flynt called me up to his office in Beverly Hills and wanted to carry it in all of his Hustler stores. We were in Playboy. We were in Penthouse. We were in every major magazine, and TV, and news, and radio. We were on MTV. It was a crazy ride. At the time, I was just a teenager, and I had no clue. Moreover, before that, I had dropped out of school at 15, which I think was ninth grade, and went out on my own. So, I had no schooling. I had no education. I had no college degree. I had a company that had created a billion dollars, so there I was. So, the book, Billion: How I Became King of the Thrill Pill Cult, is my story of my journey through that and the wild ride that was.
Rob Kosberg:
Wow. It certainly must’ve been an incredibly wild ride, especially for a teenager. Look at that picture of you as a teenager. It looks like you probably enjoyed yourself during that ride, pretty incredible.
Shaahin Cheyene:
It was hilarious fun. I talk in the book about a day where a mysterious man shows up to my office with a million dollars in a duffel bag and a ticket for a pass for a private plane to Tokyo. I go to Tokyo, and it turns out that the people I’m there to meet are the Yakuza, the Japanese mafia. A very hairy negotiation ensued. They thought they were going to be getting my entire company. I had to negotiate my way out of that.
Rob Kosberg:
Your life for your company. That is very cool. Now obviously, writing a book like that is very different than writing a book to get corporate sponsorships or pharmaceutical deals. Tell me the purpose of you writing that book, besides, obviously just probably good fun, and retelling the story, and all the things that can come from it. What’s the purpose? Where are you going with that book?
Shaahin Cheyene:
I’ve got another book coming up, which is much more around Amazon authority and that kind of stuff. The reason why I did this book is because I was driven to do it. I feel like the story needs to be told. If you guys search on YouTube, you’ll find hundreds of videos of me on Nightline with Sam Donaldson. I’m on Montel Williams and all these different shows. So, the story’s been told, but not really from my perspective. The entirety of the story, I think, will be inspiring. Like we said, I’m at a place in my life, where I’m not shining Lamborghinis, “Hey, look at my Lamborghini. Look at this, look at that,” but I’m doing well for myself, and I’ve rebuilt myself many times. I’m at a place where I have what I call freedom, being able to do what you want, with who you want, when you want, which is what we talked about. Based on that, I often tell people, freedom, time, is the new luxury. That’s really the new luxury. All that other stuff is bullshit. If you can just drop everything you’re doing right now and go be with your family, drop everything you’re doing right now and go have a beer with your buddy down the street, and have it absolutely have no impact on your life, then maybe you’ve got freedom, that’s the ultimate luxury. Things are not the ultimate luxury. My goal with this book and coming forward is to empower people, and that’s also why I do a course and why I have a mastermind. I want to empower people to find that freedom, especially now during COVID. Now that COVID is coming to an end hopefully, we’ve been shown that it is possible for us to create these recurring revenue models and to create predictable recurring revenue year after year, month after month, and not have to sell our fucking hours. So many people sell their hours. Once you publish a book, you become an authority. Once you become an authority, you can start working for yourself more. You become more in demand, and that can become one of your pillars. I know one guy who’s famous. I’m not going to mention him by name, but he does some self-help stuff. I remember talking to this guy. He’s like, “Nobody really takes me seriously.” I’m like, “Yeah, because you need a book.” So, guess what he did. He published a book on the thing, and so now he’s the guy who wrote the book. It’s so important to have that element of authority. It’s just one of the pillars. You should have a good website, that’s one of the pillars. You should be building this out so that you’re creating these recurring revenue streams. I also believe very strongly, especially nowadays, that you should have an eCommerce business. Don’t think of it as a 9:00 to 5:00 because again, I like to get people out of selling their hours. The way you get fucked in life is by selling your hours. I come from an immigrant family. I came here from Iran in the 1970s during the fall of the Shah. My dad worked at a pizza shop and then a dry cleaners, pretty freaking poor. I remember my folks, one of the biggest points of contention with my folks was that they saw two things that I could possibly become. There were no other options. Thing number one, doctor, thing number two, lawyer. That was it. I realized it was the pinnacle for them because they saw doctors and they saw wealth. They saw the doctor driving the Mercedes and having the big house and the beautiful wife and family, and whatever it was, and thinking that’s the pinnacle of life. I remember thinking to myself, “That’s just some douche bag who fucking went eight years in school and is now selling his hours.” The only way he gets a leg up is either if he inherits some freaking money, or if he has invested it in real estate, or climbed the real estate ladder, created some other form of recurring revenue because no matter how much you get per hour, we still all only have 24 freaking hours. This is where that whole eCommerce comes in. I remember the first time I told my mom, “Hey, Mom. I don’t think I’m going to become a doctor.” She was like, “Shaahin, what do you mean? What else is there? Do you want to dance? What is it? Do you want to dance?” That’s the story for a lot of people. Instead of that, I left home. I was like, “I don’t fucking know what there is to do, but I’m not going to be like that dude. I’m not fucking going to school for eight years. It is not happening.” How much do you get at the end of that? Well, back in the ’90s, a doctor could make 60 to 80 a year, maybe if you’re some kind of surgeon, 100 a year. I made that in a day. I tell the story in Billion of how we did Lollapalooza, this big music festival in the ’90s. I don’t know if they still have it. We went on tour with Beastie Boys and Lollapalooza, and Porno for Pyros and Red Hot Chili Peppers and all those bands. I remember there was a single day where we made a million dollars in cash. I’ll tell you this, as a teenager with no education, it was amazing and humbling at the same time. We did a million bucks at a single show, for one day. That show was multiple days over time, and I remembered the line of beer vendors at the show management stage, just furious because nobody was buying beer anymore. Everybody was saving their money. Those pills cost me 25 cents to produce. We were selling them for $20 cash. There was no internet. There was no credit card processing and stuff. It was cash. We were filling duffel bags with cash. I remember people would come and they would be like, “So, if I get 10, do I get a discount?” We’d be like, “No, if you get 10, you get 10. That’s your prize. You don’t have to wait in line again.” That’s what it was. We were printing money in those days. It was amazing, and now I feel Amazon presents that opportunity. That’s what we teach through Amazon. How do you find those margins and those products and do that? I’m super psyched about inspiring people to do that.
Rob Kosberg:
I love it. I wonder if we could just take a couple of minutes to walk me through. You gave me steps, kind of Cialdini-esque steps to make your product more sellable. Can you give me a general overview? Somebody that doesn’t have an eCommerce business, but is intrigued by it, what are the things, the pieces that they need to look for, think about, and the things that you kind of teach as the basics, if you will, the first principles?
Shaahin Cheyene:
It’s super easy. Most people get overwhelmed, and they’re like, “Wow, there’s so much to this. I don’t have a product. I don’t have time.” There are answers to all of that. As far as time goes, there’s no better opportunity now in history than to utilize virtual assistants. We have a whole system of how you use VAs to run your business. We teach that in the course. The other aspect is that people are like, “I don’t know how to find a product.” Well, I’ll tell you the biggest mistake is that they have a product, or they have a better mousetrap. Build a better mousetrap. The world will beat its way to your door. From somebody who’s done it, it’s a really hard fucking struggle. I’ll tell you that. The easier way, and what we teach, is a system. That system entails looking at the market, spying on your competitors, spying on the market, finding out what the market needs, then researching vulnerabilities in the marketplace. Where are these competitors weak? Then you come in and you dominate because what you’re doing now is, you’re feeding the market what it already needs, what it wants. You are telling a better story. You are offering better authority, better social proof, all those things that we talk about, and sales become easy. You don’t have to go out there and bang on doors and shove your product down people’s throats like the old way of disruption marketing that we talk about. One of my favorite authors, Seth Godin, often talks about is permission marketing, but we’re even beyond permission marketing. We’re now at a whole new level where we are doing precision persuasion engineering. We are making them think that they have decided themselves that your product is the best choice. You’re becoming a decision architect. If you can do that, you’re well on your way. Just like me, currently in my company, I have two staff. There are two people in my company. We have 200 people all over the world that run the company on a day to day basis. I’ve got people in India, Pakistan, Sri Lanka, South and Central America, getting amazing MBA quality people, college degreed people that are trained by Fortune 50, Fortune 500 companies. These people will work for a fraction of what we pay here. Not only that, they appreciate the work and have a level of excellence that you would have to pay a whole lot for here. Learning how to use these tools to grow your business is a remarkable thing. I have a two-hour crash course that teaches anybody how to do this from A to Z. You don’t need to spend one cent. There’s nothing we’re selling at all. The course normally goes for 200 bucks. I’ll give it to any of your listeners for free. If you mention Publish, Promote, Profit, we will give them the entire two-hour Amazon course, everything you need from beginning to end, absolutely free. They can just reach out to me on the Shaahin Cheyene website, or I’m sure you’ll share the notes in your show notes as well.
Rob Kosberg:
Well, let’s give them some links. What you shared about virtual assistants and the power of that, getting really top-notch people is amazing. That should hopefully take a lot of fear away from people because people don’t want to exchange their time for dollars. That’s the exact thing you’re saying is the purpose of the eCommerce course, is that this is a way to no longer exchange time for dollars and really grow some wealth. Let’s give them some links of where they can go and thank you for your generosity in that two-hour course. We will put it in the show notes and everything for people. Where should we send them?
Shaahin Cheyene:
We do a great podcast. I think our listenership has grown now to about 100,000 subscribers who are very excited. We’ve got over 50,000 downloads. It’s called Hack and Grow Rich. Look us up anywhere podcasts are found and get involved in Hack and Grow Rich. We’ve got great guests like Chris Voss, the FBI negotiator, Nolan Bushnell, the founder of Atari, Keith Ferrazzi, Never Eat Alone, Dr. Michael Bruce, the sleep doctor, Jay Samit, Disrupt You. We’ve got great guests on Hack and Grow Rich, so please sign up for that. Billion, about the book, if you’re interested, it’ll be released on Amazon wherever books are found. You can get the podcast there. If you’re interested in the free course, just reach out to me by email. I answer all emails directly myself. We don’t have a big commercial course or mastermind. We keep things small because there’s only so many people that I can influence and affect directly, so we keep things small. We hand pick the people that we select. But to every one of your listeners, I’m going to open that up. So that can be fbasellercourse.com. Or just email me directly at darkzess@gmail.com. That is my direct email. I answer every single email directly. If you’re interested, I’m happy to help out any of your listeners if they want to get on the phone with me for 15 minutes. I’m always interested in trying to help and inspire other people, so I would be open to that.
Rob Kosberg:
I appreciate that. We’ll put those links in the show notes for everybody. We’ll of course email this out to our entire list and our social media, and make sure everybody has it. Thank you so much for coming on today. Really enjoyed talking to you. I have your book. I have Billion pulled up, so I’m going to pre-order it. I look forward to getting it and reading it. I want to see what your lifestyle was like back when you were a teenager. Of course, you know I look forward to maybe doing some cool things together down the road. After your book gets launched, if you want to come on again, we’d love to have you. Thanks for being a part of things today.
Shaahin Cheyene:
Thanks, Rob. Honored to be on. So much fun, I appreciate it.
