How to: Show Who You are Without Sharing too Much Online
Last week in this blog post, I talked about how important it is for a business owner to give information about themselves online so their potential customers can get to…
My All-Time Favorite Funnel
I’ve talked about the importance of creating content and building an audience, but at some point, every business owner needs to use some type of funnel to convert all of…
How to Repurpose Your Book: Videos
One of my absolute favorite ways to create content is by recording a video. Because I have the help of a content team, I’m able to just spend time outlining…
The Best Ways to Stretch Your Marketing Budget
One of my favorite marketing methods that we talk a lot about here at Bestseller Publishing is ad buying. There are a ton of benefits to buying advertising from being…
Selling Books in Bulk: 2 Simple Ideas
I recently received the following question from a client of ours: Should I try to sell my book in bulk because individual book sales don’t typically give authors much of…
Crafting the Perfect Backend Offer – Client Hot Seat
One of my clients wrote in and asked me to break down her offer and really talk through creating a new offer for her using her book which we’re currently…
Why Aren’t you Making More Money with your Book?
I’m not unhappy with the revenues of Bestseller Publishing. We’ve grown incredibly. We’re 35%-40% up from last year, but we could be making more money. It doesn’t matter where you…
Fantastic Tips from a Paid Advertising Expert
Today I’m sharing a conversation I had with my friend Charles Kirkland. He’s an expert on paid media. He goes over everything from where to start with little to no…
It’s Not About the Money – Why Book Sales Don’t Matter
I recently had a conversation with a really successful marketer who had a referral for me. He introduced me to this great client who is really well known and who…
Keep it Fresh by Repurposing Content
“Repurpose” is a word that gets thrown out a lot online. It can be hugely helpful to your business. If you’re still in the process of writing your first book,…