I’m not unhappy with the revenues of Bestseller Publishing. We’ve grown incredibly. We’re 35%-40% up from last year, but we could be making more money.
It doesn’t matter where you are right now. This is relevant to someone making $100,000 a year and someone who makes millions.
I’ve said this before and I’ll probably say it again, the magic way to making more money is to write a book.
You won’t increase your income because of the book sales. The book is just apart of the equation.
It is your supercharger.
What is a supercharger?
It’s something that is bolted onto a motor that to increase the horsepower, to increase the Torque, and to increase the speed. You have to put the supercharger onto the motor, but you need the motor, to begin with.
That analogy is not perfect, but for my purposes, it’ll work.
Your book is a motor all by itself. It’s not the whole car, but a book is a piece of it.
To use Bestseller Publishing as an example, we help our clients write a book, market it to become a bestseller, and show them how to really make money with their book.
That’s our magic.
We usually sell 40 to 50 copies of our book “Publish, Promote, Profit” every day which leads people to fill out an application to have a strategy call with David Austin Ward who is one of our author development coaches.
That’s where we make our money. We’re not in the game of book sales, we’re using our book as part of the bigger picture.
If you’re not making the money you want, my first suggestion is to be proactive with your offers.
When the right offers are there, the people will come; however, no one can run an entire business sitting around waiting for the phone to ring.
We have to be proactively making offers.
That may mean doing a consultation call with potential clients, maybe you’re doing webinars or buying ads, etc. This looks different for everyone, but something needs to be done.
If you’re not making enough money, it means you’re not speaking to enough people or making them an offer.
One of the best offers you can make is a six to eight week “done for you” program. These are also known as Mastermind Groups and are typically around $5,000.
If you’re a financial advisor, you’ll help your clients get their finances in the right position. If you’re an attorney, you can help them create their trust.
Coaching or a service, it doesn’t matter, but you’ll have to have that one-on-one call.
Eventually you may grow to a point where you don’t need to personally be doing every call, but in the beginning that is totally normal.
Let’s talk front end offers.
I’ve mentioned a few times that my favorite funnel is the free plus shipping book funnel where someone can get my book for free if they pay the $7.95 shipping cost. There are other ways to do it so find what works for you, but make sure you’re able to keep a higher quality lead with whatever funnel you choose.
We also have an offer on LinkedIn for a free guide on how to write a business book. That works great and we’ve seen some wonderful results. To get the free workbook, all the person has to do is give us their email and we go from there.
I’m sure this is redundant for many of you reading, but I can’t stress enough how important it is to collect those emails.
You can’t make an offer unless you have someone to make the offer to.
My email list is between 60,000 – 70,000 and that is all people we drive our strategy session applications form to. We also send them back to our various other offers because people are going to be ready at different times.
Someone that got my book last month may not be ready to start their own book until next month and that’s totally ok.
This is why I like to send out regular emails.
Right now we’re sending 2-3 emails a week giving them content, information, and other offers they might be interested in.
How do you go about making offers in an email?
Content, content, content, and then offer something at the very end of the email.
At Bestseller Publishing, that offer is always a one-on-one consultative call with one of our author development coaches.
It’s important to be doing on a regular basis: making and sharing content so you can also share an offer.
If you have a small email list, I have a great tip for you.
Dean Jackson shared this strategy with me and he’s taught a number of people…
It’s called a nine-word email.
I’ll use Bestseller Publishing as an example:
Are you still interested in writing a book?
Ok, that’s eleven words, but you get my point.
There should be no link at the bottom of this email, no call to action, etc. It’s just a question to re-engage a list that perhaps been neglected.
If you have a thousand people and let’s say 10% open that email. That’s 100 people. If even just a handful of them respond, you’re going to have an opportunity to have a conversation with them. You’ll be able to re-engage them.
If you’re not making the money you want from your book, you’re just not being proactive enough. It’s as simple as that.
Your book acts as a motor that will drive people to you, give you more opportunities, and raise your status in the marketplace so more people will do business with you.
The more offers you make on a daily business, the more money you will make.