Your dream 100 is your ideal clients, corporations, and speaking engagements. When you connect with your dream 100, you can quickly and powerfully advance your business.
But, it’s all about doing things the right way.
In this post, we will share the top things you need to do to reach your dream 100.
Frame Your Conversations with Your Best-Selling Book
Most people believe that cold-calling is ineffective. In reality, it still works. You can cold call influencers or others in your dream 100 to get your name on their radar. The cold call is just the first step. To move forward, you need to frame the conversation properly. One of the best tools you can have for these conversations is your best-selling book. Build connections and enhance your business with a best-selling book that demonstrates your knowledge and industry authority.
Send a copy of your book
A beautifully-crafted, well-written book will do the heavy lifting for you. Instead of directly cold-calling, start the conversation by sending a copy of your book. Include a short note directing the person to the chapter or pages that will be most relevant to them, and ask to hop on a short call. The book will position you as an expert, which will help you establish credibility before the call.
Schedule the Call
After you have framed the conversation by sending your book, it is time to actually get on the call. Follow up about scheduling a call. Use this call to take it from the initial impression all the way to earning a new client or speaking engagement.
Follow Up with Potential Clients who Were Not Reade
Take a client from maybe to yes with your book. For just a few dollars, you can get a copy of your best-selling book in their hands. Add a personalized note that points them to the most relevant content in your book so it can do all of the heavy lifting for you.
Your best-selling book will get you in front of the right people in your dream 100. You still need to take clients over the finish line, but you do not have to do as much of the heavy lifting when you have a well-written book. Use your book to position yourself as an authority figure and to gain the attention of your dream 100. Get started on your best-selling book today with Best Seller Publishing. Contact us at (626) 765-9750 or firstname.lastname@example.org.