Bob Harpole walks authors through a very important aspect of Rob Kosberg’s Black Book of Writing! Who are your target readers? Who are your services intended to impact?

Bob Harpole returns to help authors understand how to approach their titles, subtitles, and getting in touch with the unique hook of their book.

Author Success Coach Matt Schnarr addresses some important aspects of content creation before pen even remotely touches paper. Whether due to Imposter Syndrome or a lack of enthusiasm about their own lives, authors are often inclined to ignore one of the most interesting aspects of their book: their life story and the personal drive behind their work and expertise.

Matt Schnarr establishes one of the main challenges of book writing: word-count. Take a moment to consider your relationships with words before committing to putting them on the page. Readers’ patience levels are constantly shortening, and long books can drive them away. A great opportunity to work towards shortening prose can be found in your title and subtitle.

Matt Schnarr explains the benefits of beginning with the end in mind. While authors may be in the midst of divine inspiration at the start of their content creation, lack of outlining and organization can lead to writer’s block as well as difficulties working with editorial teams. Having an idea of what your table of contents will be is good, writing it down is even better . . . if you can’t track your own project, how can you expect anyone to assist you in completing or preparing to publish it?

Matt Schnarr shares his insights on Rob Kosberg’s highly recommended chapter structure: open-close loop. Simplicity is always key for Authority Marketing. While it might seem like well-known chapter structures make for repeat content across the board, this has less to do with the author and more to do with readers. If an author can keep things simple and recurring, readers are often relieved to trust the writing along the way.

Authority Marketing authors have a treasure trove of content worth considering for their books, and this is found in their personal and professional experiences. One of the best methods of engaging with readers is just a replay away! Matt Schnarr explains the types of stories worth including with chosen topics, and how to continue proceeding with intention.

Matt Schnarr brings it all together to help authors take inventory of their topics and stories. With a simple, sufficiently detailed outline, content creation can begin with a trustworthy foundation. With everything mapped out, the destination becomes attainable and actionable. When authors have time to create content, they’ll know where they’ve been as well as where they are going next.

Once a solid outline has been created, some authors may leave it in a document separate from their writing. Little do they know, a well made outline can actually be the basis of an easily navigable manuscript! Content creation can be structured not only for success, but for assurance along the way. Once a manuscript document is effectively set up, authors will be ready for whatever method they’ve selected for writing their book.