Welcome to the BSP Author Coaching Program

A preface or foreword deals with the beginnings, purpose, and scope of the book and usually includes acknowledgments of indebtedness;
An introduction deals with the subject of the book, introducing and indicating a point of view to be adopted by the reader.

A foreword is usually written by someone other than the author or editor, usually someone with authority (to lend credibility to the book – the foreword is typically only one or two pages and the name of the foreword writer normally appears at the end of the foreword.

Creating an outline is near impossible without establishing your chapters. It’s important to identify if the topics you have in mind have a natural order of operation.

Context is a great word. In this case, anything that will benefit your reader’s understanding should establish the priority of what they read first.

Let’s take a look at Rob Kosberg’s TOC for Publish Promote Profit, and then some hypothetical examples for the sake of seeing how structure affects your content.

• 1. Story
• 2. Open Loop / not full point
• 3. Main Points / Argument
• 4. Conclude (and/or close Loop)
• 5. Call to action / Next steps

Example of Chapter 2 of Outliers – Bill Gates

Always think in terms of delivering your story to one person.

Use your life, client case studies, or if necessary history, sports etc…

1. Connect emotionally with your reader.
2. Make the pain/problem clear.
3. Conflict – what are the opposing forces to success that the object of the story faces.
4. Epiphany / Conquest / Conclusion

Do you currently offer resources, media, and other gifts online to your clients? If so, this aspect of our recommended chapter structure will be a breeze.

Essentially, any given chapter can provide an opportunity for you to send the reader to your landing page, which means the possibility of increasing your email list, and furthering the reader’s understanding of your key points. If there are resources that you want to create, you have eight-nine months to get those in place before publishing.

Ultimately, this is simpler than it might sound, but we have a couple examples from Rob’s amazing book.

At this point, you should have notes in place for key points and stories. Now we need to establish some measurable goals for your coaching sessions ahead.

While you confirm your outline, it’s time to distribute your 37,500 words according to the space you’ll need to share your wisdom and experience. We have some breakdowns according to average within parameters of nine-twelve chapters.

The more chapters you have, the less space you can work with in each chapter. Some chapters will require more words than others, and once you determine your average, it’s easy to recalculate from there.

Let’s take a look!

A preface or foreword deals with the beginnings, purpose, and scope of the book and usually includes acknowledgments of indebtedness;
An introduction deals with the subject of the book, introducing and indicating a point of view to be adopted by the reader.

A foreword is usually written by someone other than the author or editor, usually someone with authority (to lend credibility to the book – the foreword is typically only one or two pages and the name of the foreword writer normally appears at the end of the foreword.

Next we will cover how to write your introduction…

Importance of the Intro – “look inside” feature of Amazon

1. The hook.

Ask a few questions where your one specific audience is now to establish rapport. What are their concerns or challenges your book will solve? Just a sentence or two. Remember to speak in “you” not “I.”

• “Do you find yourself unable to…?”
• “Do you need help overcoming…?”
• “Are you clueless about how to…?”

2. The central argument and benefits.

What will your book do for your readers? Only benefits sell. So include benefits in sentences following your hook introduction.

• “You will learn how to…”
• “Discover the way in which…”
• “Master the five essential techniques to… which include…”

3. Why you wrote the book – your journey…

Just a few sentences. “I wrote this book because you wanted or needed…”

4. Invite and motivate them to keep reading in a sentence or two.

“Let’s get started!”

It’s time to wrap it all up! Before we get to writing, it’s important to account for the very end of your book.

As said in the video, this comes down to summary and gratitude. You need to ensure the reader keeps key points in mind as shared from first to last chapter, and you should express gratitude for the fact that they’ve spent time reading everything.

Beyond that, this is your last chance for a call-to-action, in which you either invite the reader to visit your website, or make a special offer.

CTA’s don’t need to be salesy, and the provided recommended framework was designed in an effort to help you feel more natural and empathetic as you get this done.

You’re nearly ready to meet your coach! By now, you should have reviewed your outline to confirm your notes. Let’s take that to the next level.

Time for a test-run chapter!

Pick any of your chapters, and break your word count down according to points of focus (Brief Introduction, Open Loop, Key Points, Close Loop, Next-Step, etc).

Rather than pushing yourself to get the whole chapter done in one sitting, you can break this apart over the course of multiple days. Once you know how long it takes, you can plan your coaching sessions with the Book Creation Manager. Then, it’s time to officially get started!