Book to Leads, A Tactical Playbook That Works

from book to leads, build pipeline in two weeks with one repeatable system

You wrote the book to help people, and you want the right readers turning into right fit clients. This tactical playbook shows you how to convert your book into daily leads using one funnel, one talk, and one media rhythm. Because the steps are simple, you can implement fast and improve as you go.

We will keep the focus tight. You will launch a free resource linked to your book, you will host a weekly webinar that teaches a single framework, and you will pitch targeted podcasts with that same message. Meanwhile, you will repurpose every recording so your platform grows without extra burden. This is the shortest path we have found to consistent pipeline for authors.

By the end of this article, you will have a clear checklist, a working calendar, and a system that fits your strengths. You can layer in paid ads later, but you do not need them to start.

step 1, define the here to there and craft your free resource

Why it matters. Your resource is the hook that captures attention and builds trust. When it connects the reader’s current struggle to the outcome your book promises, it pre qualifies the right people. Also, a tight resource is faster to produce than a complex mini course, so you can ship in days.

How to apply it. Write a one page brief with three bullets. Here, the present problem. There, the desired result. Bridge, the core steps. Turn the bridge into a checklist or a chapter bundle with a short workbook. Keep it practical, keep it useful, and keep it short.

Proof and outcome. Authors who lead with a clear resource see higher opt in rates and better call show rates. The reason is clarity. People want the next step that makes progress, not a library to browse. As you gather questions from readers, you can expand the resource later.

step 2, set up the simplest funnel that can work

Why it matters. You do not need a complex build. Complexity delays launch and hides problems. A simple funnel is transparent, so you learn fast and optimize the right elements. The book gives you the promise, the resource gives you the hook, and the funnel gives you the path to a conversation.

How to apply it. Build one landing page with a headline that repeats your book’s promise, a short list of benefits, and a simple form. On the thank you page, invite readers to a strategy call, then offer the option to register for your next webinar. In your email tool, create a four message sequence, delivery, story, case insight, invite. Each email should be brief, benefit rich, and action oriented.

Proof and outcome. We consistently see that four to six touch points are enough to move qualified readers to a call when the message is specific. You will know it is working when booked calls are coming from the right titles, the right industries, and the right problems.

step 3, install a weekly webinar based on your book

Why it matters. A weekly event creates a heartbeat in your business. It is predictable, it is scalable, and it deepens trust. Teaching from your book means your content is already organized. Listeners experience your process in real time, and they see the transformation you can deliver.

How to apply it. Choose one chapter or one framework. Build ten slides, title, problem, myth, model, three steps, case, quick win, invitation, Q and A, next steps. Host it live for four weeks at the same time. Keep the promise specific, for example, Three pillars to turn a book into clients fast. Use the same deck, update only examples and questions.

Proof and outcome. Short, focused talks consistently outperform long, wide ranging sessions. Many authors report that a 35 minute teaching, followed by a direct invite to a call, produces more qualified meetings than a longer lecture. The reason is energy and clarity, people appreciate a tight experience that respects their time.

step 4, pitch three targeted podcasts every week

Why it matters. Niche podcasts are a direct line to your buyers. The intimacy of audio builds trust quickly, and the right shows have concentrated attention. Your book functions as both credibility and content, which makes hosts say yes more often.

How to apply it. Build a simple pitch template. Subject, segment idea pulled from your book. Opening, one sentence about the audience problem. Body, two to three bullet points you will teach. Close, offer a free resource for listeners and suggest dates. Send three pitches on the same day every week. Track responses in a simple sheet.

Proof and outcome. A steady rhythm of pitches leads to a steady rhythm of interviews. Over a quarter, that is a dozen or more appearances, each with a call to action that grows your list and your calendar. Because these shows are focused, your conversion rates improve over time.

step 5, repurpose one recording into a full content stack

Why it matters. Repurposing multiplies the impact of the work you are already doing. It keeps your social feeds active, it feeds your email newsletter, and it builds a searchable library on your site. With a simple checklist, a part time helper can handle this consistently.

How to apply it. After each webinar or interview, export the recording. Create one podcast episode, four 30 to 60 second shorts, one 1,500 word article, and one newsletter. Use a consistent template for titles and descriptions. Always point back to your free resource. Schedule everything in a two week queue so your brand stays visible even on busy weeks.

Proof and outcome. Authors who repurpose even modestly see faster audience growth and better SEO. Search engines reward regular publishing, and audiences reward clear, useful teaching. You do not need to go viral to win, you need to show up with value, week after week.

step 6, add paid traffic when your message converts

Why it matters. Paid traffic scales a working system, it does not fix a broken one. Once you see organic conversions, adding a small daily budget lets you reach more of the right people. Because you already have the talk, the resource, and the nurture, you capture and convert more efficiently.

How to apply it. Start with a single platform where your buyers already are. Launch one ad set, a book resource image, a clear headline, and a benefit oriented description. Send people to your landing page. Watch three numbers, cost per lead, booked calls, and accepted calls. Raise or lower budget to match your capacity.

Proof and outcome. When this step works, you feel in control. You can increase spend during slow sales weeks, and you can pause during heavy delivery weeks. The system serves you, not the other way around.

resource templates, copy you can adapt today

Landing page headline, Turn your book into clients with the three pillars of profit. Subhead, Get the checklist we use to help authors build weekly pipeline. Bullets, Speak to the right rooms, Install a simple book funnel, Book targeted media that compounds authority. Call to action, Get the free checklist.

Webinar title, Three pillars to turn a book into clients fast. Description, In 45 minutes, learn how to design your mix, set up a simple funnel, and pitch media that brings the right people to your calendar. Invite, Join us live this Thursday, ask questions, and leave with a next step plan.

Podcast pitch subject, Segment idea, Three pillars of profit for authors, from book to leads. Closing sentence, Happy to offer a free checklist for your listeners and to tailor the segment to your audience’s top challenges.

metrics that matter, how to know it is working

Track inputs and outcomes. Inputs, pitches sent, webinars hosted, posts scheduled. Outcomes, opt ins, strategy calls booked, clients won. Additionally, track two qualitative signals, questions you hear repeatedly, stories that resonate strongly. These clues help you refine your talk and your resource.

Benchmarks will vary by niche, yet simple targets help. Aim for 25 to 40 percent opt in on warm traffic to your resource, 20 to 30 percent webinar registration to attendance on live sessions, and 20 to 30 percent of attendees booking a call when the fit is right. Improve one lever at a time.

Review weekly. Celebrate consistency first, then optimize copy, offers, and segments. Because you are building a rhythm, you can make small improvements that stack.

time saver systems, stay consistent without burning out

Create a recurring two hour content block on your calendar. In the first hour, host or record your talk. In the second hour, write a quick summary, mark clips, and assign repurposing. Use templates for slides, landing pages, emails, and posts. Name files with a consistent convention so your helper can find everything fast.

Use a lightweight project board with columns for ideas, in progress, scheduled, and published. Keep links to assets in one place. Because your system is simple, you do not need a large team to run it.

Finally, maintain a swipe file of questions from your audience. These become hooks for future talks, emails, and articles. You will never run out of relevant topics, since your readers will keep telling you what they want help with.

common pitfalls and easy fixes

Do not overbuild. If you have more than one offer, one landing page, and one weekly event, you probably have too much. Do not skip the call to action in interviews. Hosts want their audience to get a next step, and you want to help people move forward. Do not change your talk every week. Keep the structure, then refine stories and examples.

If show rates are low, shorten the time between opt in and event, send a short reminder video, and add a calendar file to the confirmation. If calls are not a fit, update your copy to be more specific, and add a quick qualifying question on the booking form. If you feel overwhelmed, reduce posting frequency and focus on the weekly webinar rhythm.

These fixes are simple, and they work. The goal is not perfection, the goal is momentum.

put it all together, your two week checklist

• Day 1 to 2, write the here to there brief, create the checklist or chapter bundle, build the landing page.
• Day 3 to 4, write the four email sequence, set up the thank you page with the call invite and webinar registration.
• Day 5, finalize your ten slide deck, schedule your first webinar, and do a rehearsal.
• Day 6, send three podcast pitches, then block time for follow ups.
• Day 7, host the webinar, invite to the call, and record Q and A.
• Day 8, repurpose the recording into a podcast episode, four shorts, an article, and a newsletter.
• Day 9 to 10, review metrics, tweak copy, and send three more pitches.
• Day 11 to 14, repeat the webinar, keep repurposing, and maintain the rhythm.

At the end of two weeks, you will have a living system that grows with you. When you are ready, add a small ad budget to reach more of the right people. Because your message is dialed in, paid traffic will amplify what is already working.

For more step by step guidance, explore our in depth articles on funnels and repurposing, and listen to interviews with authors who run this playbook successfully. You will learn how to adapt the steps to your niche and your goals.

Read more on building an author funnel and study client case stories to see the system in action.