The Single Most Important Question That You Need to Ask Yourself
Your most valuable commodity isn’t the money that your business generates. It’s something far more limited and much more important… Way back when, I used to run a financial services…
3 Ways to be More Deliberate in Your Business
When I first started Bestseller Publishing we focused primarily on ghostwriting and book launching. We only offered those two services for a while but at the time, I wanted to…
Content is King, Platform is Queen
Do you know where the saying “content is king” comes from? I recently read that in 1996, Bill Gates wrote an essay and used the saying as the title. In…
Crafting the Perfect Backend Offer – Client Hot Seat
One of my clients wrote in and asked me to break down her offer and really talk through creating a new offer for her using her book which we’re currently…
Why Aren’t you Making More Money with your Book?
I’m not unhappy with the revenues of Bestseller Publishing. We’ve grown incredibly. We’re 35%-40% up from last year, but we could be making more money. It doesn’t matter where you…
The Five Major Threats to your Business
Your email list is losing subscribers instead of gaining them. You haven’t made a sale in weeks. It’s been too long since you signed a new client. We’ve all experienced…
Fantastic Tips from a Paid Advertising Expert
Today I’m sharing a conversation I had with my friend Charles Kirkland. He’s an expert on paid media. He goes over everything from where to start with little to no…
It’s Not About the Money – Why Book Sales Don’t Matter
I recently had a conversation with a really successful marketer who had a referral for me. He introduced me to this great client who is really well known and who…
Keep it Fresh by Repurposing Content
“Repurpose” is a word that gets thrown out a lot online. It can be hugely helpful to your business. If you’re still in the process of writing your first book,…
Crafting A Backend Offer with Craig Wear [CASE STUDY]
Today I’m sharing a conversation I had with one of my clients. His name is Craig and we’re discussing how to craft your backend offer and a step by step…