How to: Show Who You are Without Sharing too Much Online
Last week in this blog post, I talked about how important it is for a business owner to give information about themselves online so their potential customers can get to…
How a Facebook Group Can Change Your Business
Do your customers know, like, and trust you? They should. In fact, it’s crucial for the success of your business that they do. You may have heard that phrase before:…
My All-Time Favorite Funnel
I’ve talked about the importance of creating content and building an audience, but at some point, every business owner needs to use some type of funnel to convert all of…
The Best Ways to Stretch Your Marketing Budget
One of my favorite marketing methods that we talk a lot about here at Bestseller Publishing is ad buying. There are a ton of benefits to buying advertising from being…
3 Ways to be More Deliberate in Your Business
When I first started Bestseller Publishing we focused primarily on ghostwriting and book launching. We only offered those two services for a while but at the time, I wanted to…
Content is King, Platform is Queen
Do you know where the saying “content is king” comes from? I recently read that in 1996, Bill Gates wrote an essay and used the saying as the title. In…
Why Aren’t you Making More Money with your Book?
I’m not unhappy with the revenues of Bestseller Publishing. We’ve grown incredibly. We’re 35%-40% up from last year, but we could be making more money. It doesn’t matter where you…
Keep it Fresh by Repurposing Content
“Repurpose” is a word that gets thrown out a lot online. It can be hugely helpful to your business. If you’re still in the process of writing your first book,…
The Best Time To Write A Book: Interview With Joel Landi
Today I’m joined by Joel Landi and his wife Julie. Together they run The Performance Group, an executive coaching company. They focus on experiential learning and the principles of neuroscience…