The 5 D’s of Business Growth
A big struggle business owners face is feeling stuck. They want to move the needle and see results, but they can feel overwhelmed with how much needs to be done. By breaking down tasks into a short list of priorities, growth becomes more manageable, and attainable.
1. Discovery
Before we can move the needle, we need to first identify what will move it. To start, write down 3 simple decisions that would destroy your business.
As an example, for me this would look like this:
- Stop new marketing strategies
- Stop running my workshops and challenges
- Pay no attention to cash flow, specifically cash in and cash out.
2. Do the boring work
For the most part, I stay in my lane and stick to doing what I’m good at and enjoy. For me this is training programs, speaking at events, and overseeing marketing campaigns. However, like most businesses, there are still tasks that need to be done that are difficult to outsource. At Best Seller Publishing, these tasks look like writing copy for emails, funnels, and our website which I don’t enjoy as much. For me, this is the ‘boring’ work.
For other businesses, boring work may look like writing social media posts, following up with leads, or making outbound calls to land speaking engagements.
3. Be Diligent
Be violent when it comes to your business. This doesn’t mean being aggressive or harsh towards people. Rather, it’s a term that frames the importance of taking quick action and attacking problems where needed.
This could be shutting off an ad that isn’t converting instead of procrastinating or being indecisive. If you’re wondering what to attack in your business, it can be helpful to revisit the 3 decisions you listed in #1.
4. Do more if you want more
This doesn’t apply to everyone. If you’re at the perfect place with your business and don’t desire more work or income, then disregard this. However, if you want to make more money and serve more people, you’ll need to do more. Not more busywork, more of what’s working. This involves more testing, more optimizing, and possibly hiring help so you can get more done.
5. Do what matters first
Brian Tracy refers to this as “eating the frog.” It means doing the hard and important work first before doing the fun and creative work. This method is supposed to make the rest of the work go faster and more efficiently because once the daunting tasks are out of the way, the rest feels easy.
Check out the video down below for more on how to implement the 5 D’s of growth in your business.
