How to Use Your Book to Open Doors and Build Influence

Transforming Conversations with the Power of Your Book

Most entrepreneurs think of their book as a finished product, but it is actually a powerful conversation starter. When you send your book to a potential client or influencer, you are not just sharing information; you are positioning yourself as an authority. Instead of cold calling or chasing leads, your book becomes your introduction and instantly builds trust.

At Bestseller Publishing, we often remind authors that a book is not just about sales. It’s a tool to open doors and create influence. Every interaction, whether it’s with a prospective client, media outlet, or potential partner, should be framed by your best-selling book.

Why Influencers Respond to Authors

Influencers and decision-makers are constantly approached by people who want their attention. But few approach them with the credibility of a published author. A beautifully crafted book changes that dynamic immediately. It demonstrates expertise and seriousness of intent—qualities that separate you from the crowd.

Rob Kosberg often shares examples from his own clients who used their books to connect with high-level organizations and government leaders. One author pair, for instance, sent their book to an international NGO and ended up securing both funding and introductions to the United Nations—an outcome that would have been impossible through cold outreach alone.

Framing Every Conversation with Your Book

Before any major meeting or call, send a signed copy of your book with a note directing the recipient to one or two specific pages that address their problem or goal. When that person opens the book and reads your insights, you’re already positioned as the expert. The book has done the heavy lifting of building credibility for you.

This strategy works because the book pre-frames the relationship. By the time you speak, they’ve seen your expertise demonstrated in writing. That makes every conversation smoother, more productive, and far more likely to lead to a long-term partnership.

Real Results: From Cold Call to Keynote

Take the example of musician and speaker Roddy Chong, who initially built his speaking career through cold calls. Once he incorporated his forthcoming book into his outreach, those same calls became more effective and opened doors to corporate and national events. When your book precedes you, your authority arrives before you even pick up the phone.

Simple Steps to Build Influence Using Your Book

• Identify your Dream 100: List the top 100 influencers, organizations, or clients you want to connect with.
• Send personalized copies: Highlight pages that speak directly to their needs.
• Follow up strategically: Have an assistant confirm receipt, then schedule a conversation.
• Leverage credibility: Use your book as a reference point in every call, meeting, or presentation.

Conclusion: Let Your Book Do the Heavy Lifting

When used strategically, your best-selling book becomes your most powerful business asset. It opens doors that cold calls never could. It turns you from a hopeful vendor into a trusted authority. And it ensures that every opportunity starts with trust already built.