The current coronavirus pandemic is forcing society into unprecedented, frightening times. There are changes to everyday life on a daily basis and a grave feeling of panic among many people. Even though the policies surrounding social distancing may seem like they severely disrupt our everyday schedules, many of us are able to effectively work remotely and learn new ways to collaborate. In fact, every challenge comes with an opportunity. Today, we will share what we are doing in these tough times, and what you can do to continue to succeed.
Mindset
During these times, it is crucial you have a forward-thinking mentality, keep a clear mind, and demonstrate leadership. Practice faith, not fear. These terrible times seem everlasting, but they are not. Do not give in to the fears and challenges and know this will all turn around.
While preparation is needed, the herd is acting in fear. Stand as a leader to encourage and help others. Extend this leadership into your business life so you may maintain, or even grow your business during these challenging times.
News and social media are filled with scary, negative information and images right now. Instead of getting sucked into the bad news, unplug throughout the day and keep clarity. Fill your mind with positive, strengthening information by learning new skills, reading, or meditating.
Practical Business Strategies
Remote Work
Right now at Best Seller Publishing, we are offering all employees the option to work from home. In the near future, we will go fully remote should circumstances call for it. Many other businesses around the nation have also implemented the same remote policies. We highly recommend you give your employees the ability to work remotely as well because that kind of leadership will help keep everyone safe and healthy.
Marketing and Advertising
Right now, we are focusing on marketing and advertising through funnels and campaigns. Display leadership and step forward while others are pulling back, and when it ends you will shine ahead as a bright light. This does not necessarily mean you need to spend more money. We are putting more types of offers out to draw new people into our funnels. We are offering great pieces of our extensive courses as self-liquidating funnels in the form of a low-price course. Now is the time to increase your marketing, not decrease it, so you can maintain and even grow your business right now.
Support Local Businesses
Many local businesses will hurt during these times. The best way you can help them to support them in any way possible, like ordering delivery/carryout from restaurants. Act as the ideal client you would want for your business. You want loyal, faithful clients willing to invest in you at this time, so you should do the same for your local businesses. Demonstrate integrity and congruency by being for others what you expect them to be for you.
Best Seller Publishing is not fearful at this time. We are doing all we can to fulfill our social obligations to restrict the spread of the virus, but we are also stepping our business forward. Take this time to get your message out into the public however you choose to market. Now is the best time to write your book or use your book to market. For help, sign up for your free (remote) discovery session today by contacting us at (626) 765-9750 or info@bestsellerpublishing.org.
Watch the video now, directly below…
