In today’s episode, I break down a simple system for getting hired as a speaker for events.
First things first: in order to book quality speaking engagements, it’s important you have the following assets. (P.S. If you’re just getting started and seeking to get paid engagements, it’s important to prioritize getting this list of assets checked off before you can begin reaching out and booking opportunities.)
1. Your best-selling book
Make sure you have this printed and ready to use for interested audience members to buy after your speech. If you offer any sort of coaching, having your book available at events can also lead people to your high-end offers in addition to the money you can make selling the book at the event.
2. A website or a landing page that’s dedicated to you as a speaker.
You may not have all of the resources to build an entire website at the moment, but you should at least have a page on your website dedicated to positioning yourself as a professional speaker. It’s important to clearly state what your specialty is and what you’ll be speaking about if hired.
If possible, include the following on your website.
- Examples of you speaking in the form of photos and/or video clips. If you don’t have these (which is a common problem for new speakers), you can create a mockup shoot where you can simulate you speaking and use it on your site as a temporary placeholder. Then, you’ll want to prioritize getting actual video footage and pictures at your next speaking event.
- Testimonials from previous clients. These should be videos, if possible. Testimonials hold a lot of weight when it comes to getting hired for speaking engagements.
- Social proof + social media links. As you can imagine, social proof is yet another way to back your expertise as an industry leader.
- Well-written copy. It should clearly communicate who you are, what you’re an expert in, and what you can speak about.
3. A Speaker’s “One Sheet”
This is just what it sounds like. It’s one side of a piece of paper that highlights you as a speaker. You will need an eye-catching hook as your title that will entice people to read more about you. If you have a dedicated social media audience this might be a good place to go for feedback if you’re stuck on which titles garner the most attention.
4. Video of you speaking / video testimonial
It’s best if you can include both a video of you speaking as well as a video testimonial. However, try to include at least one where people can get an idea of how your voice sounds.
Once you have these assets, you have a solid packet of marketing materials that can be used in your pitches to land speaking engagements.