Do you want to make your offers irresistible to potential customers?
In this episode, I’ll teach you how to create irresistible offers using your own best-selling book, and also how to repurpose the content of your book, so that it can be consumed by people in a myriad of different ways.
People that are interested in your topic want to consume your content in different ways. Some of them may be willing to pay significantly more to consume your content in a video course. Others will certainly be willing to pay more to listen to your audiobook. And some will pay more for the paperback than for a digital version of your book.
Even after you’ve put your heart and soul into your book, sometimes you just need more. Start thinking beyond the book and consider what great offers you can make. Make the offer irresistible to get someone through your virtual door. Here’s one—a free best-selling book. Even if they have to pay for shipping and handling it’s irresistible.
What else could you do? How about if you take the content in your book and repurpose it? Some ideas are
· A workbook to go with your original book
· An audiobook
· A video course based on the book
Depending on what you offer, you could add as little as $24 to their purchase, or as much as $200!
Take the time to sit down and think about some irresistible offers you could make to your potential clients. Start with the book and consider bundles that add value for them and dollars to your bank account. There are always people who want more of what you have to offer. Don’t cheat them out of the opportunity to get it!
