Publish. Promote. Profit. with Rob Kosberg Episode 133
I want to give you my straightforward strategy for generating continuous profit. Create a highly profitable business with these three foundational pillars: speaking engagements, lead generation, and PR/media.
At Best Seller Publishing we focus all of our effort on these three pillars, which has allowed me to build and then scale our brand.
To bridge the gap between product and profit, you must pinpoint exactly where your ideal audience is and where they want to be.
Regardless of the niche you’re in, your people all have a problem that they are trying to get over. And your magic power becomes their catalyst.
Your job is to figure out what that magical transformation is. Then, use the three pillars of profit to become a sought-after industry leader.
- The key to create a best selling offer: understand where your client is and where they want to be (1:23)
- What the three pillars of profit are (3:45)
- Paid advertising and why it’s one of the best ways to find your audience (9:30)
- How I leverage my time by repurposing my content (13:26)
- How the three pillars of profit can be applied to other businesses using a real client case study (17:40)