Anthony Garcia is an international best-selling author and expert in sales training and recruitment whose insights have been featured in Forbes, CNBC, Fox and CBS. Anthony doesn’t just teach peak sales performance, he lives it. As an18-year veteran of sales, Anthony has achieved top accolades in direct sales, business to business sales and medical sales. In his first business at the age of 22 he built a team of over 100 sales reps, and then went on to receive top accolades for his leadership in direct sales, B2B and medical sales.
He currently serves on a leadership team that oversees a $500-million-dollar medical sales organization where he has also trained international sales forces and helped facilitate product launches in new markets. As the author of the International Best-Selling book Catapulting Commissions and a keynote speaker who has shared the stage with Les Brown and Jack Canfield, Anthony’s sales strategies are used worldwide by individual sales producers and sales leadership. Anthony’s podcast, Catapulting Commissions, interviews some of the world’s top sales performers and entrepreneurs and offers listeners tactical advice to overcome the complacency that robs many sales professionals of their full potential. As a sought-after speaker and coach, Anthony is available to help sales professionals unlock their inner high performer and achieve their goals. He also highly recommends pursuing your skills in the gaming industry. Because you develop a lot of qualities while playing there. I definitely the best place where you can play is the Slotogate website because there you will find the best games bonuses and also casinos that use payid
Listen to this informative Publish Promote Profit episode with Anthony Garcia about teaching sales techniques with his book Catapulting Commissions.
Here are some of the beneficial topics covered on this week’s show:
- How salespeople need to know their audience and ideal customer.
- How a book can help grow your online footprint and presence.
- Why people should build on their book’s credibility with more media creation.
- How people can organically create an audience by delivering value.
- Why the people you look up to become your competition when you succeed.
Connect with Anthony:
Links Mentioned:
catapultingcommissions.com
Guest Contact Info:
Twitter
@AnthonyPGarcia
Instagram
@anthonypgarcia99
Facebook
facebook.com/AnthonyPGarcia99
Rob Kosberg:
Hey, welcome everybody. Rob Kosberg here, with another episode of Publish, Promote, Profit the podcast. I have a friend and somebody that has done some amazing things with their book. You can see right behind Anthony is his book Catapulting Commissions. Let me tell you a little bit about Anthony and then we’ll dive into to the content.
Anthony is an international best-selling author. I love that. And an expert in sales, training and recruitment, whose insights have been featured in Forbes, CNBC, Fox and CBS. Anthony doesn’t just teach sales performance, he lives it. As an 18-year veteran of sales, Anthony’s achieved top accolades in direct sales, business to business sales and medical sales.
And in his first business at the age of 22, he built a team of over a 100 sales reps, pretty impressive, and then went on to receive top accolades for his leadership in direct sales, B2B, and medical. Currently serves on a leadership team that oversees a $500 million medical sales organization, where he’s also trained international sales forces and help facilitate product launches in new markets.
Mr. Anthony Garcia of Catapulting Commissions, thanks for being on with me today, brother.
Anthony Garcia:
Rob, I’m excited to be here, man. Thanks for giving me the opportunity to share with your audience and thank you for everything you do with Publish, Promote, Profit.
Rob Kosberg:
Thank you man. Thank you. Well, obviously we have a little bit of history together and maybe we’ll have an opportunity to talk a little bit about that. But the keys to our show is really all about a, we want you to talk about your book, we want you to talk about the successes that you’ve done for people in what you do. We’ll maybe ask in the beginning for you to share a little bit about your business and how you help people. But then kind of shift gears.
We want to talk about what your book has done for you. The book is a significant achievement in and of itself. It’s a lot of hard work, but after that hard work, we expect there to be some fruit, some impact and income is what I like to talk about. And so I’d love for you to share a little bit about that and we’ll ask some specific questions around that as well.
So without further ado, maybe tell us a little bit about, besides what we’ve heard in your bio, tell me about the consulting arm of your business, how you’re helping people with that and who it is that you’re training, teaching and what you do for them.
Anthony Garcia:
Yeah, so where I really started this business with Catapulting Commissions, the idea was to create credibility because I wanted to do keynote speaking. I wanted to share my message as a keynote speaker, as a sales expert, motivator specifically to a B2B industry, where you’re trying to climb the ranks of sales equity on. So when I launched my book in January of 2020, I thought, “This is great.” And immediately when launching the book I had booked several speaking gigs which was fantastic.
COVID hits, every speaking gig canceled. So I sat there and thought, “Okay, how do I pivot this? How do I pivot this business? So I said, “Okay, one of the things that has always been asked is will you consult my business?” And at the time I’m thinking, “No, I want to travel. I want to speak. I want to do this.” And I was thinking, “You know what? I’m not traveling, I’m going to be home, let’s consult.”
Starting the consulting portion, wasn’t the original plan. It was really just, “Hey, I want to speak and run a podcast from the same name and have that as my revenue source.” Consulting came on as a pivot to COVID, but it has been a wonderful pivot. I have clients all over the world now, which I couldn’t fly to see my client in New Zealand and talk to my client in Denver on the same day, impossible, but it’s now a reality.
I made the pivot right when COVID hit. I said, “You know what? I’m going to take everything I was going to speak about, and I’m just going to deliver it for free. And I’m going to continue to share the message for free, and I’m going to send my book to as many directors of sales and sales managers as possible.
And say, ‘Look, here’s a book. I’d love to share a copy for you, a copy for your team, and if you’re interested, I’d love to run a one-hour webinar and just talk about some of the principles from the book, or…'” And I always live this option, “Or if there’s anything in general sales, you’d like for me to address on.” And more often than not, I get a response. “Yeah. That would be great.”
Because as sales manager, you’re always looking for someone to say, “Hey, how can you motivate my employees?” Well, my focus going to sales managers, same thing. “Yeah. Can you help us during COVID? Can you help us during COVID?” And the local chamber got word of what I was doing, and asked, “Can you help our small businesses?” “Well, yeah, I can help the small businesses.” “No, but really can you spend time with them?” “Absolutely.”
So then I started putting on webinars classes for the City of Baker. So through their current Women’s Business Center, through the Chamber of Commerce with 50 or 60 entrepreneurs on these webinars, running through the psychology of sales and how to improve. And mind you Rob, all of this was for free or really low fees. It was me outreaching, outreaching.
In the beginning I thought, “This is crazy. This is not going to… I’m starting to spend a lot of time here.” But at the same time I was home doing nothing. And now I have a new problem. The new problem is I have paying clients and I’m starting to develop more paying clients than I can probably take on. When that happens, right? Supply and demand, my rates and fees and we’re here to talk publish, promote, and profit.
My fees keep going up and even so much so, somebody today, we made a decision not to work together and said, “Would you honor my price in six months?” And I say, “I have to be honest with you, probably not.” It’s just, my time is getting limited, and the clients that are retaining me, it’s a whole new consulting business that is retaining me. It really is, help my business grow, help my business thrive.
And one of the things that I share with my clients and I really attribute it to you Rob, when people come with me, there is a big misconception between sales and marketing. And I tell everyone who comes, I say “Look, I will help you develop a sales process. I’ll help you get clear on your sales process. I’ll even train your sales team.”
But if you sit here and ask me to create a e-marketing strategy or ads or this whole program, just because I know what I’m looking at and what I’m doing doesn’t mean I can teach it, doesn’t mean I want to do it. And I use the analogy I said “So much so, I don’t run the marketing for any of the businesses that I own.”
And when people look and they asked, “You’re the sales guy?” I replied, “Yeah. But you know what? I’m not the guy that’s going to sit here.” It’s a completely different strategy. So that really pivoted the business.
Rob Kosberg:
Yeah. They’re totally different departments. Totally different departments, sales and marketing.
Anthony Garcia:
Oh, a 100%, a 100%. Half the clients that I work with, everybody wants to start in the marketing department and without saying clients’ names I would say majority of the calls are, “I want to increase my sales for my business post-COVID.” “Great. Who’s your audience? Who’s your ideal customer?” “Everyone”. Well, everyone doesn’t buy.
Rob Kosberg:
No, no, they don’t. You said a lot, Anthony. I want to unpack some of it. You pivoted because you were going to do some public speaking, your book helped you to get some opportunities for, I guess some paid and free speaking gigs, which is fantastic. All of those got canceled.
So you left thinking, “Okay, what am I going to do? What’s the next step?” And so you started speaking online in essence, right? That’s all a webinar is, is you’re doing a speaking engagement, but you’re doing it online instead of traveling to that location. You started doing that for multiple businesses.
And then these people, I assume, you didn’t say where these opportunities are coming from. But my assumption is that some of these business owners heard you speak about sales and said, “How can I just hire you?” Can you talk a little bit about what that looked like? And was it surprising to you? Was it expected? Let’s go into it a little bit more in depth.
Anthony Garcia:
Yeah, no worries. You are correct. It’s been a lot of outbound. In terms of outbound my footprint online has grown exponentially, since from the day I met you to the day the book launched, to now. I have 70 different podcasts episodes out. I have 64 different weekly blogs. That’s all within a span of less than 14, 15 months. So I have put pedal to the metal in putting content out.
The day I realized my content was reaching outbound, where it wasn’t somebody who I knew, wasn’t someone who I had referred. I made a post and someone made this horrible comment on Instagram that I was a fraud, the next version of Tony Robbins, et cetera, et cetera. I laughed. I remember looking at it and I screenshoted it and I didn’t respond to the person. I screenshot, but I’m going to save it, because that was the day my message reached somebody who didn’t know me.
That was the day my message got outside my circle of comfort. The very next week, I got a message in Instagram, didn’t recognize the name. Matter of fact, the person didn’t even have a picture, but it simply said, “I have a company that we’re having some trouble generating sales, would you be open to taking a call with me?” Now, I go to this person’s Instagram profile, and it is just bare. Maybe there’s 10 followers. I’m thinking, “This is a scam. There’s no way this is legit.”
I said, “You know what? Yeah, no problem.” So I sent them to one of my screening emails. It said, “Send an email here with your info.” It’s a pre-questionnaire, “And if that works out, then somebody on my team will reach out to schedule an appointment with you.” It worked out. It was an international client.
The contracting bid ended up being my first five figure consulting bid. And what was exciting about that Rob was, there was no paid ads. It was no funnel. It was just constant, constant communication. And somebody had reached out, shared what they were looking to do, we got on one Zoom call and I worked with this client and we had to find a time zone that worked.
So I said, “I’ll commit to work with you from 5:30 in the morning.” It was my 5:30 AM to 8:00 AM client a couple of times a week until we got our project done. I will tell you this much Rob. I’m in California, but to take a month project between 5:30 and 8:00, make the money I made, at home, that was the first one and I was hooked from there.
Rob Kosberg:
Pretty cool. Pretty cool. Yeah. I talk about something that I call the hierarchy of desire. And of course, what it’s really about is creating a frame in which people see you. So at the bottom of this hierarchy, think of it like a pyramid, you have people that are generalists, maybe one tier up is someone that has a few initials after their names, so they’re a specialist. But above that is where the real traction begins.
That’s where people start looking at you as an expert or a thought leader, or even a celebrity. The way you rise of course up that hierarchy is number one, you have your own book, because everybody that looks up to someone at the top of their field, they’re looking at someone that’s a best-selling author, that’s number one.
But then number two, what you’ve done amazingly and beautifully with your book and then with your podcast and with your social media content is you’ve built upon your book with the additional credibility of PR, of media and media can be your own podcast, which it is in your case. And of course now appearing on other people’s podcasts. Media can be social media. It absolutely, positively has to draw people to you. That’s all.
If you are willing to put in the time and energy to get a book done, make it successful, and then build upon that book with media, you will attract people to you, and that’s what you’ve done, and congratulations. Obviously I’m excited to hear that. I think it’s amazing because it’s the vision that you had a couple two, three years ago in putting all of this together.
Let me put you on the spot if I could. You have your own business and your own thing that you’re doing, but besides that, this new consulting arm and the speaking, the stuff that’s come from your book, , we’re talking about last six, eight months or however long, what’s the dollar amount on that? What has that brought to you that honestly you weren’t expecting?
Anthony Garcia:
Yeah, I’ll stay with this. The past six months have been the best six months, because the first 12 months after launch, it was a little bit slower. But truly within the past six months, I’ve averaged between 10 and 12 grand a month an additional income that I didn’t anticipate.
Rob Kosberg:
Right. And that’s besides your other-
Anthony Garcia:
Besides everything else.
Rob Kosberg:
Yeah.
Anthony Garcia:
I had the conversation with my wife last night. I said, “This is spinning really fast”. And now I have people from my businesses, or my other businesses are asking, “Hey, this thing is really booming”. And they asked, “Do you ever need someone to work with you?” You know what? I just might. I have to be honest with you. You know what? There’s a certain point in time where I thought, “Okay, how much can I take personally? How much can I expand?”
So I’m at that point and I’ve shared this on my podcast, I’m sharing on yours in 2021 really is a critical point for me as saying, “Okay, which arm is going to rise to be the strong one?” And it’s funny. I have some sustainable revenue metrics. I have several different businesses. This one, that came from my book, it’s like the little engine that could. And it just keeps growing and growing. I’m going to share this episode with my following and my clients as well.
You always hear, “Hey, your business is growing”. Oh, that’s awesome. That’s why I said the last six months have been the best six months, you didn’t see was the first year of a weekly blog post, a podcast post. My first podcast must’ve had, I don’t know, 11 listeners. Right? It was if that. And so I just remember, I looked at the metrics and I thought, “Okay, this is so disappointing. I have a message, people need to hear it.” Right?
I’ve gained some credibility. I thought, “You know what? I’m just going to keep putting the message out, keep putting the message out. I’m going to put the reps in.” And my goodness Rob, the doors that have opened, because everybody who now looks up Anthony Garcia says international bestseller.
Everyone who looks up Catapulting Commissions sees that it doesn’t take long. You google Catapulting Commissions and the accolades pop-up, the best seller status pops up, getting endorsed by selling POWER Magazine. All of that started from a book. And so now it’s my job to leverage that book, to continue to build that credibility.
Rob Kosberg:
Yeah. I love it. I can’t stop smiling. My face is going to start hurting before the episode’s over because this is what it’s all about. If I could only convey one thing to authors that are listening or people that want to write a book is that, the book is not the end of the journey. The book is the beginning of the journey. So many people think that their journey, their work ends with the writing of the book. No, no, no, no, the work begins.
And obviously all of the fruit and all of the things that you can harvest from it will come, but they might take a little time. Truth be told, you could have expedited things by paying for traffic rather than building it organically. Now I’m not saying that you did it wrong, I’m saying that that what you’ve done is beautiful and amazing because you did it in a part-time kind of just a few hours a week way.
And now have built up a six figure income in just a few hours a week using your book, and you could sprinkle some paid traffic on that. If you wanted to get the fire burning a little bit hotter and a little bit faster, you could sprinkle a little paid traffic on it, and you could get you a bonfire pretty quick. Now you may not want to do that because you have a lot of plates spinning and a lot of balls in the air, but that is always possible.
Anthony Garcia:
You’ve read my mind. We have gone round with Robin on that. My wife’s my business partner. She has a couple of businesses and we have gone round with Robin on that. One of my ventures has some stock options and things that are coming to vest this year. And so now it’s, “Okay, once that hits…” This was kind of always the plan, “Once this hits what’s next, Anthony?” It’d be silly for you to drop something when something’s going to sprinkle a shot in the arm.
Rob Kosberg:
Yeah, get your money. Get your money.
Anthony Garcia:
So we’ve talked about it and I’ve looked, I said, “Okay, if I go put…” You just start playing the numbers and this is why I’m not a marketing guy. I asked, “Okay, if I spend this, what’s my return on my ad spend?” And so I sit here and “Okay, here’s the program that we’re going to build around this.” I’m said, “It kind of scares me. Holy crap, this really does become the thing that leads the race.”
So we have contemplated it. I’m not saying we’re not going to do it, but we’re definitely ensuring it’s timing right. For both myself, my wife, my family, my other business ventures. But the reason I did it organically, and I contemplated doing ads right out the gate. This was my own beta test Rob.
I wanted to see, can my message create an audience? Can what I’m sharing deliver, be valuable? II have seen some incredible marketing campaigns with the product at the end. I’m like, “Man, that just doesn’t deliver”.
Rob Kosberg:
Right.
Anthony Garcia:
And so now I ask, “Okay, can I be the product at the end that delivers?” It was my beta test. Can I build a following? And I did. And so now the marketing campaign comes on and even so much so that my organic show, the guests that have come, that I’ve reached out to, or reached out to me that have been on my own podcast show are people that a year and a half, two years ago, I said, “Hey, I want to be like that person. New York Times best sellers, eight figure entrepreneurs.” I’m thinking, “Holy crap. You’re reaching out to be on my show. Yes. We’re going to get there.”
Rob Kosberg:
Right. I love that. I love that. It’s really interesting. I imagine that most people that are listening would love to do it exactly the way that you’re doing it. So I think that this show is going to be very popular with people, and we’ll probably throw a lot of traffic at it too. Because the organic method requires two things and you’ve already expressed those. It requires work, which you’ve invested and it requires patience, because it does take time to begin paying off.
And you didn’t share this, you’re obviously the sales guru. So when you get on the phone with somebody, of course, someone might say listening to this, “Well, of course Anthony is going to close that deal because he’s the sales guru”. But I have a sneaky suspicion that when people see you’re the best-selling author, when people see your media and they hear your message, that it doesn’t require any selling whatsoever.
Tell me a little bit about what that has looked like. This guy that reached out on Instagram and has the international corporation, are you having to have a real sales conversation with these people or are they just ready to buy?
Anthony Garcia:
You know, it’s so funny you say that. I said, “I’m not a script person.” And there are people who are script people and I don’t give that debate. I’m personally not a script person. I have my outline of what I want to discuss with someone who’s on a discovery call. I said, “Okay, here’s what I’m trying to find. Here’s what I’m trying to identify.” So my very first few calls, I would think, “Okay, here’s how I’m going to ask for the business at the end.” I never really got to that point.
It was almost to the point where people were asking to do business with me. And believe it or not, I’m at the point now where the businesses that have found me through my social media outreach, it really is how much, and it’s a question of, can you afford me? So my sales call is really, here’s the value I provide and I really get them to identify the biggest problem and make sure that my services don’t cost more than their problem.
But it’s really, how can I hire you? How can I retain you? The selling portion, which is, it’s incredibly scary and not scary now it’s exciting. I just got an RFP, which is request for proposal for a large company in LA, for a sales consulting gig and a sales training gig. Biggest offering that I put out today and-
Rob Kosberg:
Six figures?
Anthony Garcia:
Yes.
Rob Kosberg:
Nice, nice, I like it.
Anthony Garcia:
And I said you know “Just for my wellbeing and understanding, who else are you considering this process? I know how you found me.” And the names that they shared, it’s almost like this. Eventually the people you look up to become your competition. And when I heard that, I told my wife, I said “Look, you know what? I submitted it, I gave my best foot forward, if it lands, great. But if it doesn’t, I’m pumped because you know what? I just got into this league of gigs.”
I picked up some mentors along the way. Because you start submitting these bids and they go from small business to medium, to large really fast and the dollars get big, really fast. Yeah. It’s exciting to see what’s taking place.
Rob Kosberg:
Yeah. I love that. Obviously sales is a big part of the equation of any business. And if you’re listening and you need help with sales in your organization, then you need to contact Anthony and we’ll talk in a few minutes and it’s about how best to reach him. But the cool thing, and Anthony’s obviously experiencing it maybe in a different way. The cool thing is that, when you position yourself at the top of that hierarchy of desire, you don’t even get a chance to have a closing conversation.
They’re ready to buy. And then it only becomes, “Am I a good fit? Are they a good fit for me? And is there an issue with the actual affording of our program and/or your consulting, et cetera.” And so it’s really just a matter of disqualifying than selling at this point.
Obviously it’s cool that you’re experiencing that. We have this phrase where we want our clients to go from hunting for clients, to being the hunted. When you’re the hunted and they’re coming after you, hey man, you’re just lining them up. That’s all it is. Just lining them up. So congratulations. It’s only just begun.
Anthony Garcia:
Thank you. Thank you. I appreciate it. I love the analogy and it couldn’t be truer. From the hunter to the hunted. And I’ve shared that on podcasts. I’ve shared not what you said, but I’ve shared with people, my business has grown without me doing the outbounding. I don’t come and say, “Hey, I want to sell you something”. My outbounding is, “Hey, I’d love to send you a free copy of a book. I offer this if you take advantage of it, if not, don’t even worry about it.” It’s two or three sentences and it’s taken flight.
Rob Kosberg:
Love it. Love it. Let’s switch gears for one second. Because we talk a lot about what the book did for you and what it’s doing and how you’re using it and how you’re stacking media on it, which is just brilliant. What was the hardest part about writing your book and how did you overcome whatever that piece was?
Anthony Garcia:
Oh, I think the most challenging thing was I was trying to make the book perfect, it was just this pursuit for perfection. Right? And that pursuit for perfection ended up delaying my process. But I was like, “I want this book perfect. I want this book perfect.” So that was one of the challenging parts, I had pursued for perfection so long that by the time that chapter 10 was perfect, chapter one didn’t look perfect anymore.
Rob Kosberg:
Right.
Anthony Garcia:
It was a vicious cycle that if I can go back to that time period, I would say, “You know what? Here’s your 90 day window. This is the timeframe, beginning to end, get it done.” Because if you go any further, any longer, the concept and the ideas change. And that was probably the most challenging part, I was trying to pursue for the perfection.
I think the other part was adding personal stories. I share this Rob because would use analogies in writing my book and I would spend time. I remember doing the research to try to find the perfect analogy that would demonstrate the point from my framework in the book. I found some really good examples, which are great.
But you know what? When I speak to people, who’ve read the book, not one person says, “Hey, I really love that story that you shared that happened to the kicker at the 1989 AFC Championship Game”. No one shares that. What they share is, “Hey man, I really appreciate you sharing your vulnerability of what happened to you when you were a kid in high school. I appreciate you sharing the story of the first time you cracked seven figures in your business. That was meaningful.”
Those were personal stories, just completely vulnerable, this is what happened. My first experience with failure was in little league baseball and how I put so much pressure on it. And my best friend calls me he said, “I’m still mad at you that we lost”. And I laugh. I said, “You read my book. That’s what you recall?: And that was the first person. But a year and a half later, everyone who talks to me, those are the stories.
So that’s the one thing where it was hard in the beginning was to say, “I’m going to put myself out,” but it really resonates with my readers. Every reader, people who’ve known me, who don’t know me, the message is the same, “I really appreciate your personal stories because I relate.”
Rob Kosberg:
Love that. Love that. Obviously there’s elements to connecting your personal story to the content and the points you want to make. We talk about that in our hybrid ghost writing program. And as long as you have a process to follow and open loops, close loops, a way to connect those things, then you can take a story about a failure to reach the championship game or win the championship, and then connect that directly to whatever points there are that you’re trying to make.
And so then it becomes both in your voice and it attracts affection towards you, but it also teaches and helps that person that is thinking of hiring you to say, “Oh, this dude knows what he’s talking about. He’s getting this point across and I’m not doing these three things or however many things.” So I love that.
Now you had mentioned to me also, maybe you could talk about this for one more moment, and then we’ll come back around and talk about where people can find you. But you’ve talked to me about how you really were looking to go general initially. You wanted to write a self-help book. You wanted to write something that maybe could be attractive to tons of people. You didn’t go in that direction.
That is a very kind of typical thing. I wonder if you can talk about that for just a moment and share about overcoming that. And obviously it’s led to some amazing things. So just talk about that for a moment.
Anthony Garcia:
Yeah. You’re absolutely right. I came to you with the idea. I wanted to write a general overall motivating sales, inspirational book. And the idea behind was, “Okay, I want to write a book that appeals to the masses.” What I said at the beginning. I want to sell my book to everyone. And I remember having the conversation with you in-depth. You have to get granular, you have to truly go into your niche. So I thinking, “Okay”. And I remember that conversation.
So then I did some research and I wondered, “Okay, well, who exactly am I really trying to make this message for? How specific can I get?” So the book is written for sales professionals trying to achieve their next sales goal. And in the book I outline your next sales goal should be something large and scary. And that’s it. And if we go even further, it really goes to B2B. But that was who I focused with. That was my message.
Now, because I made that message so clear and precise to that group of people, it has appealed to people lateral from that.
Rob Kosberg:
Yeah.
Anthony Garcia:
Sales leadership, entrepreneurs.
Rob Kosberg:
Sales managers.
Anthony Garcia:
Sales managers. I’ve had someone who’s reached out to me and say, “Hey, your methodology for achieving a sales goal works great for someone trying to diet.” I said, “Dude, I’m not a professional dieter and I’m not the most physically fit person, but I appreciate that”. And here’s what I learned from that Rob. These names you see, that speak to the masses say, “Oh, you’re so influential. You speak about everything,” right?
I can’t help. You watch Gary Vaynerchuk, some love him, some hate him. Right now he has a underrated segment on social media that has found a million views every week. It is everything from comic books and TV shows, but what people don’t realize is 10 years ago, 11 years ago, Gary V. was so focused with Wine Library on YouTube.
Rob Kosberg:
That’s it. That’s it.
Anthony Garcia:
That was all he did.
Rob Kosberg:
Every day an episode of Wine Library TV. That’s it.
Anthony Garcia:
Mm-hmm (affirmative). So to gain that credibility, to speak about everything, it happens. It happens naturally. And I’ve learned that on my last major podcast, not podcast, my last major webinar event, I had about 46, 47 business owners on, and we were doing great. And I stood for Q&A at the end. And the questions that were coming were those life questions. Well, how do I get motivated in this position?
I’ve never said I’m the motivation expert. I never said I am this person. I’m the sales guy, and I’m going to help you achieve this goal. But because I had such a clear vision, I gained that person’s trust to then be the expert for everything else. And that was my big takeaway from learning how to just get a clear message for one person and everyone else falls in place.
Rob Kosberg:
Yeah. I love that. I love that. If you’re listening and you’re contemplating what type of book to write and it’s your first book, then always go narrow. I have a client that wants to write a poetry book and they also want to write a book about their expertise and profession.
And I say, “Look, start with your expertise in your profession, because you’re going to make money from that. And then you can take that money and you can put it into your passion, whether that’s writing a poetry book or children’s books or whatever.” I think in your case, you’ve obviously done that.
You’ve created a six-figure business, just part-time by sharing content and by sharing your wealth of information and knowledge and using your book as the platform for that. So obviously if you’re listening and you need help in sales and you want to catapult your commissions, then you need to go to Mr. Anthony Garcia because he’ll help you to do that.
So, brother, thank you. Tell us where can people find you. Where’s the best place maybe to get your book or learn more about you? Give us some details on that.
Anthony Garcia:
Yeah, absolutely. So my website’s the best method, it’s anthonypgarcia, Anthony Paul Garcia is my full name. So it’s anthonypgarcia.com, it gives you a link to everything. If you want to just get straight to the book, you can go to catapultingcommissions.com and that’ll get you directly to the book link. If you want to download the e-copy of the book, Rob can I share that link for your audience to download the e-copy of the book.
Rob Kosberg:
Please.
Anthony Garcia:
So I have gone to various different funnels and different things and I’ve come to the point where I give a copy of the ebook for free. You download the ebook, just text the word, hello, literally. Hello to (661) 228-8967. And by texting hello to that number (661) 228-8967, you automatically get a link to download the book. It’s a free ebook. And full disclosure, you’ll get a link to get a physical copy of the book, pay a little bit for shipping, the book ships out to you.
But the reason I do that is I want you to get the content in your hand. I have gone on this mission the past 12 months, 14 months or so just to give everything for free. And the back-end I’ve had the biggest, most successful revenue month. So I’m just continuing that. I’d love to share that with your audience.
Rob Kosberg:
That is the right way to do it, and congratulations. Obviously you’re a friend and a client. So we’re going to talk more in the future as you do take additional steps and do additional things, but thank you. Thanks brother, for taking your time and being with us. Thanks for sharing your wisdom. I think it was really, really good for people to hear this because the organic stuff and what you’ve done, creating this six figure business, as just a little side hustle where just spending a few hours a week is amazing. So thank you. And thanks for being on Publish, Promote, Profit.
Anthony Garcia:
Thanks for having me Rob.
