Publish. Promote. Profit. Episode 109 – Grow Your Platform Using A Best-Selling Book!
Writing your best-selling book is only the first step to growing your business. When done correctly, you can leverage your book to get on other peoples’ platforms, which ultimately helps you expand your reach. Businesses in all industries can use their best-selling book in incredible ways to get referrals, speaking engagements, and land clients. Today, we are going to discuss how YOU can use your best-selling book to continue to grow your platform.
Post any recognition or awards you get related to your book on social media and your website. Post it on all of your social media channels with a link back to your book and website. This is an absolutely free and very simple way to keep your audience attached to the results and recognition from your book.
Connect with People on LinkedIn
Everyone who is in business must have an up-to-date LinkedIn. If you don’t yet, now is the time to get it up and running! Connect with people on LinkedIn and start organically building your profile on a regular basis. Once your LinkedIn is big enough, people will begin organically coming to you. If they aren’t yet, then you must start reaching out. Reach out to anyone who could be a referral source to you and offer them a free copy of your book. This is a small investment that could open the door to a ton of business for you if it is the right referral source, speaking engagement, trade journal, or print magazine. If you are trying to build a referral-based business, you must think in terms of who are the right people that can refer you and you must position yourself as an authority in front of them. When you can be the authority and credible expert in their eyes, then they will refer their best clients to you.
Send a Copy of Your Book
Before any upcoming appointment you have with a potential client, speaking engagement, or referral source, get a copy of your book in their hands. Your book gives you a human element and provides status and authority above your competition. Get your book in as many hands as possible to establish authority and credibility. Our top clients have used the strategies above to get keynote speaking engagements, editorial journal positions, and referrals that ultimately grew their platforms and businesses. Your best-selling book is one of the most effective tools for expanding your platform and obtaining more clients. For help creating or leveraging your best-selling book, contact Best Seller Publishing.