In this episode, I give you the secret sauce to make massive book sales… or technically, how to make massive sales through your book. You see, if your primary focus is just selling your book, you take your focus off of more lucrative uses of your time.
The first thing to be clear about is that just selling your book shouldn’t be the end goal. This is a common misconception that leads many authors astray. Your sales plan needs to continue beyond the sale of the book if your goal is to make substantial income as an author.
What does that look like? It means things like selling high ticket programs through your book. This means that the goal is to get your book into as many interested hands as possible but not because of the income generated from book sales. The true value comes from the income potential from the high-ticket offers you sell through your book.
You can also position yourself through your book to help you with getting speaking engagements and media appearances. Those turn into leads, which means more status as an industry leader. You will reach more people and generate more leads, which will turn into a greater impact and income.
● How to sell your book through speaking engagements (5:57)
● How to sell your book in bulk at speaking events (9:30)
● The different types of media to leverage to make book sales (12:27)
● How to sell your book using Amazon ads (15:37)
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