In this episode, I explain the most important element of entrepreneurship: raising your credibility.
First, you must get clear on which strategies are in alignment with your lifestyle. Then, use your book to pursue those strategies. These strategies include speaking engagements, networking events, a free plus shipping model, and media/PR.
Remember, if you’re a business owner, you’re in two different businesses. The first is to provide your product or service. And the other is actually growing your business. In order to scale and move into the top tier of desirability, you must be good at both. That’s where a book comes in.
Here are the details:
● The hierarchy of desire (3:26)
● Pairing your book with a strategy to scale (6:58)
● The big picture and long-term strategy of publishing a book (8:52)
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