In this previously published blog post, I explained how I was starting a Facebook Group. If you didn’t get a chance to read it, or you need a refresher, here’s a quick summary…
Here at Bestseller Publishing, we use a free plus shipping book funnel to get people into our higher ticket offers. We sell about 1,500 copies of our book Publish Promote Profit each month through that funnel.
Right now, we’re looking for about 20-25 people (out of 1500) who want to commit to book-deals with us. Depending on a client’s needs, a book deal with us can range from $8,000 to $50,000.
On an average month if we get 15-20 new clients who sign book deals with us, what about the other 1,480ish people who for one reason or another chose not to sign a book deal with us?
We decided to target those people into a Facebook Group.
I created this group with the idea that I was going to sell a course at the end of it. If they bought the course, they could continue working with me.
If they didn’t, then I was going to remove everybody from the group, which my staff is still in the process of doing. I planned to remove all the trainings from the group because I don’t want them out into the world of the internet. In those trainings, I really gave some great stuff. I literally created a new video every single day which was an enormous amount of work.
I also engaged with every single person that commented. The total comments ended up being over 4,000 in a two week period. This ended up being more than I expected and it was a huge task to take on.
I did this for two reasons. One, I did it as a test case to see if this could be a new way that we drive clients and opportunities into Bestseller Publishing. The second reason is that I really do feel like this is a great low-cost way for you, my authors/audience, to get your expertise out into the world and really do some amazing things.
Because of this Facebook group, we’ve brought in two new done-for-you clients. I also have a few more potential clients who are almost ready to sign on with us.
So far, we’ve probably made $15,000 or $20,000 in revenue from the group which is better than a sharp stick in the eye, but it’s way more work than I planned. I spend so much time in the group that I’m not getting as great of a return on investment as I hoped.
If we were able to sign 3-4 clients a month, the group would be worth $45,000 – $80,000 which is still something I would have to debate whether or not it would be worth continuing because of the amount of time we have to put in.
For smaller business owners who are getting started selling courses, coaching, etc. a Facebook group could be a really great low-cost way to generate more income.
If you haven’t read the first blog post about creating our Facebook group, you can read it here.