2020, the new decade, is in full swing!
Now is the time to grow your business.
This is the year that YOU can get more clients using your best-selling book.
In only three time-tested steps you can effectively leverage your book to attract and convert more new clients than ever. If you want to make more clients and more money in 2020, then you need to make more offers to people. Read on to learn how.
Give Value
The book is the most valuable thing you can give to your direct market. If you know the specific challenges of an individual client, then you can use the content of your book to explain the solutions to those specific problems. Use your book to narrowly target how you can be valuable to the individual. Find out the real individual problem the prospective client has and give them the most value possible using your best-selling book. Point out specific pages or chapters that address their unique issue.
Build Trust
Your book will do a great job building trust, but you must take steps to nurture the relationship. High-value products and services are a substantial investment, and clients need to know, trust, and like you in order to make the jump. We send a relationship-building page with real case studies and testimonials, one or two successful books we did in the client’s niche, and then deepen and build the relationship on a call.
Make Offer
The more offers you make, the more people you will help. When you begin with giving value and building trust, then you will be able to make more successful offers. We typically make an offer on the call where we just built trust. It’s best to strike when the iron is hot. There are lots of different ways to make offers including email, direct mail, joint-ventures, networking, outbound calls, LinkedIn, flyers, webinars, social media, paid ads, and more.
There are many unique ways you can address the three stages above. While some of these methods cost money, there are others that don’t. For example, addressing your existing email list with a nine-word email can reactivate those subscribers who are used to hearing from you. Consistency is the key to closing more offers with these three steps. If you want to help more people, make a greater impact, and make more money you have to make more offers. To learn more about how to use your book to convert more offers to ongoing clients, start your free discovery session with Best Seller Publishing by contacting us at (626) 765-9750 or info@bestsellerpublishing.org.
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