For first time authors, the process of writing a book can feel overwhelming. I frequently get asked the same handful of questions regarding writing and publishing books. So I’ve compiled a brief list of some of these FAQs and answered them below. If you don’t see your question listed or need personalized help, please reach out to me!
- I want to write a book to establish my expertise in my industry but how can I find the time?
Here at Bestseller Publishing, we offer ghostwriting services where one of our writers works with a client to get their book done. The client is involved in every step of the way. We’ve had many clients who choose this route and their books always turn out so well.
We also work with people who choose to write their books themselves. For someone who doesn’t write regularly, it can feel like an intimidating project to take on. My biggest suggestion would be to break down each part of your book.
Start with a chapter or a subsection. Give yourself permission to write sloppy first drafts. It’s not realistic to expect to complete a flawless piece of writing in one sitting. I can say with complete certainty that your favorite professional writers write lousy first drafts.
- Do I really need to write a book?
This is a question that only you can answer. Writing my book totally changed my business. I use my book not just to sell copies, but as a tool to get clients/customers to work with us at Bestseller Publishing. My goal is to get people who buy my book into one of our higher-end offers.
In the first six months of this year, my book Publish. Promote. Profit. has brought $2,035,347 into our company (Bestseller Publishing). That doesn’t include the thousands of other sales that go through our other funnels and other things we do. That’s just from our book.
Having a book, and especially a bestselling book will position a business owner as an expert and authority figure in their space. A book can give a business owner access to reach more of their ideal clients, open opportunities for speaking events, bring in more revenue, etc.
- I have years of experience, how can I organize everything I know into one book?
The answer to this question can look totally different from one business owner to another. How an author organizes a nonfiction book depends on their knowledge, skills, what they offer, and what their audience wants.
An author can focus on answering a specific problem for their ideal customers, giving a detailed guide to accomplishing a goal, share their own story, etc.
When considering how to organize a book, I always tell authors to keep their ideal audience in mind. It’s important for business owners/experts to write a book that people need and will want to buy so it doesn’t end up collecting dust on someone’s shelf.
- How do I choose a cover/title/name the chapters/etc.?
When people ask me this question, my first response is always: is your book written? These types of details are important, but not worth focusing on if the actual book itself isn’t written. As long as one has a clear outline of their book, things like the chapters, titles, and subtitles can come later. I often find that those details get clearer for me as I write a book.
Once the book is written, then it’s time to focus on the design aspects. A good book cover is hugely important because it’s typically the first thing a potential customer sees. There are ways to do it yourself with tools like Adobe Photoshop, Snappa, Canva, etc. An author can also hire a book designer to help them which typically costs somewhere between $300-$500 (last time I checked).
Regardless of the method you choose to create your book cover, make sure it’s clean, clear, and visually interesting. If a book cover looks amateur or out of line with one’s book genre, readers will likely move on to the next option without a second thought.
But remember, these are just details. The longer you take to write your book, the less opportunity you have to increase your income and impact. The sooner you can publish your book, the better.
- Do I need to be on social media?
In 2019, I say yes. If you aren’t already creating content online there’s no better time to start than now. I believe that everyone should be on social media; however, one doesn’t need to be on every social media platform.
Something I love about social media is how many different networks there are. It can be intimidating and time-consuming to try to be active on every social media platform so I suggest choosing one or a few that work for you.
If you’re a visual person, you may enjoy Instagram or Pinterest. Twitter is a great option to share information, updates, and increase brand exposure. Facebook is the most popular social network which means most people in your customer base probably have a profile. If your industry is more professional, you might find more luck using LinkedIn. YouTube is the second-largest search engine in the world after Google which makes it a tool for business. I suggest posting reviews, instructional videos, and other types of educational content on the video-based platform.