It’s time for another blog post series. Last time I did this, I talked about the various ways to repurpose your book. This time, I’ll be sharing how to market your book on various social media platforms. Today we’re talking about Medium.
For those of you who are unfamiliar with the platform, Medium is an online publishing platform that was launched in 2012. It was created by two of the founders of Twitter. Initially it was invite-only but has expanded to “a place on the Internet where people share ideas and stories that are longer than 140 characters and not just for friends.”
At a first glance, Medium may appear to be a typical blogging site, but creator Evan Williams says “it had been “designed for little stories that make your day better and manifestos that change the world.” And yet “it helps you find the right audience for whatever you have to say.”
Over the years Medium has established itself as something more than a blog-sharing platform. It became a place to be seen. Similarly to Twitter, Medium became an incredible tool to generate shareable content. Now, anyone can publish articles/blog posts to Medium which makes it a great place to share your own work.
So how does one use Medium to market their book? I have a few ideas…
1. Publish an excerpt
Give readers a taste of your book before it’s released, tease an audience with part of your favorite chapter, re-work a section into a digestible post, etc. One can get really creative when publishing an excerpt. There are a ton of possibilities. You can just publish the excerpt and leave it at that, or you can publish a smaller excerpt and then expand upon it in the blog post or address it in a new way. You can also pull a few quotes and discuss why the importance of the quotes and why you wrote them.
One of my favorite parts about publishing an excerpt is that it can be done at any stage in the book publishing process. When you’re waiting to publish your book it can be a fantastic way to generate buzz, if it’s been published for years you can offer a discount and include that in the post with the excerpt, if news story or event makes the book relevant you should absolutely revisit that section or chapter, and so on.
2. Start a Conversation
Medium is an awesome platform to converse with readers and other writers. Do you ever receive questions from clients/customers about your industry or expertise? Start a Q&A or “Ask Tina” series where you compile some of the most frequently asked questions in your industry or that you receive as a business owner. You can come up with the questions yourself, or you can reach out to your audience on any social media platforms you’re on or you can ask them in your next email newsletter if you have an email list.
You can also host a conversation with a friend, acquaintance, or business partner and publish the interview. Did you quote someone in your book? Reach out to them and ask if you can interview them. Did you share a story or example that involved a business partner or client? Ask if you can interview them. Another idea: ask someone to interview you. If you know someone who asks interesting and thoughtful questions, they might make a great interviewer. If your friends are not you can write out questions before-hand to
3. Share an unpublished piece
Not every word you wrote for you book, made it through publishing– but that doesn’t mean they don’t still have value. You can approach this method in two different ways. First, if a section that didn’t get published is still strong and relevant, you can publish that by itself. Second, if it still doesn’t quite work, you can publish all or some of it and address why you didn’t incorporate it into your book.
If you’re not interested in either of those options, you can always pull inspiration from the ideas you left out and write a new blog post.
4. Publish a book update
Are you in the process of writing a book? Tell us about it. Is it your first book? If not, how is this experience different than the last? There are so many different ways you can go about writing a book update. I always love getting a glimpse into people’s writing processes. I enjoy hearing how they came up with the outline of the book, why they chose to write the book, how they decided to organize the book, what it was like to actually write the book, etc.
You can share what you’ve been doing with your book since it was published. Have you spoken at any events? Have you done any interviews? How have you been marketing your book? Is it difficult? Have things come together easily?
If your book is not already published, tell us how it’s going. What stage of the process are you in? Have you gotten stuck yet? How much longer do you have to go? etc.
I recently saw this quote on Medium: “It’s a whole new world for authors — one in which you advance ideas and engage in meaningful conversation; where you meet, and interact with, your readers wherever they are; where you’re publicizing your book year-round, not just on publication; where you control the means of publication.”
If you try any of these methods, be sure to mention your book and include links within the article and at the end of the article so you can hook readers into your world. And please share it with me, I’d love to read it.